继上周末"月中回馈日"全品类满减活动后，京东七鲜超市本周持续加码，进一步扩大"击穿价"商品覆盖 范围，推出多款线下专属"击穿价"商品。活动聚焦于日常高频消费的民生品类，涵盖时令鲜果、肉禽蛋 品、鲜活水产等家庭餐桌核心需求，以实实在在的优惠打造一站式、高性价比购物体验。 不仅限于生鲜，京东七鲜更在酒水乳饮、烘焙甜品等品类上对标行业均价实现大幅下探，为消费者提供 超高性价比的选择。9只装酥皮蛋挞店内现烤现卖，个头饱满，仅需16.9元/盒；选用进口动物奶油与真 实猫山王榴莲果肉的千层蛋糕470g，口感绵密细腻，39.9元即可在家享受甜品店级品质；2L装七鲜全家 桶鲜牛奶，新鲜直采自七鲜专属牧场，15.9元/桶大容量满足全家营养所需。此外，生榨鲜椰汁、杨枝 甘露等明星饮品同步击穿行业底价，清爽解腻，适配各类聚餐场景。 在休闲零食与居家日用方面，七鲜的价格同样诚意十足。七鲜专供洽洽香瓜子245g以7.9元击穿底价， 香脆入味，佐餐伴手皆宜；七鲜小米锅巴500g仅售14.9元，五香酥脆，堪称追剧聚会的人气"零食搭 子"；七鲜梨汁黄桃罐头果肉饱满、清甜不腻，712g净重也仅需13.9元。居家日用方面，七鲜柔韧抽取 式纸面巾 ...

Core Insights - The article highlights the surge in home hot pot consumption as temperatures drop across the country, with JD.com launching a promotional campaign called "Warm Hot Pot Season" during its 11.11 shopping festival [1][9] Group 1: Promotional Activities - JD.com has initiated a "Warm Hot Pot Season" promotion, leveraging its strong supply chain capabilities to offer high-quality hot pot ingredients at competitive prices [1][9] - The promotion includes a variety of fresh ingredients, such as live shrimp priced at 18.8 yuan for 500g, and original cuts of lamb and beef priced at 56.9 yuan and 65.9 yuan per kg, respectively [3][5] Group 2: Product Offerings - The hot pot base and dipping sauces are offered in collaboration with well-known brands like Haidilao, with prices significantly reduced; for instance, Haidilao's hot pot base is priced at only 5.5 yuan per bag [7] - Additional products include sweet treats and beverages, such as corn juice at 9.9 yuan and glutinous rice dumplings at 23.9 yuan for 390g, enhancing the overall dining experience [7] Group 3: Market Impact - Industry experts note that JD.com's efforts not only meet consumer demand for high-quality hot pot ingredients but also stimulate market enthusiasm with competitive pricing, thereby unlocking winter consumption potential [9]