Core Insights - The article highlights the development of the ecological breeding of the Churen chicken in Jiangxi Province, emphasizing the integration of traditional farming with modern marketing strategies to enhance sales and expand the industry [1][3]. Group 1: Industry Development - The Churen chicken breeding base has expanded from hundreds to over ten thousand chickens, indicating significant growth in scale [1]. - Collaboration with universities has led to the development of medicinal chicken products, creating a complete industry chain from breeding to sales [1]. Group 2: Marketing and Sales Strategy - The use of new media accounts and live streaming has been implemented to promote the Churen chicken, attracting online orders by highlighting its nutritional benefits, such as high essential amino acid and vitamin content, and low cholesterol [1][3]. - The Churen County United Front Work Department is exploring a "United Front + Industry Chain" model to enhance the marketing and sales of Churen chicken through various e-commerce platforms [3]. Group 3: Future Plans - The Churen County United Front Work Department plans to address key issues in the industry chain by introducing funding, technology, and talent to support sustainable development and innovation [3].