Core Viewpoint - The article highlights the success story of Tian Nong Group, a leading provider of Qingyuan chicken in China, emphasizing its innovative breeding techniques, strong market presence, and expansion into the pig farming industry, while also addressing the challenges faced in the agricultural sector due to market fluctuations and environmental factors [6][19][34]. Group 1: Company Overview - Tian Nong Group was founded by a couple with a background in animal nutrition, who identified a gap in domestic agricultural breeding technology and seized the opportunity to protect the Qingyuan chicken breed [6][10][12]. - The company has become the largest supplier of Qingyuan chicken in China, with a market share of 59.3% as of 2024, indicating its dominance in the industry [19][21]. - Tian Nong's business model includes a complete industry chain from breeding to sales, ensuring quality control and efficiency [21][24]. Group 2: Product and Market Strategy - The core products of Tian Nong include Qingyuan chicken, live pigs, and related meat products, with a significant focus on expanding its market reach [18][25]. - The company has developed specialized breeding lines for Qingyuan chicken, increasing the original stock from 8,000 to 38,000, while maintaining the breed's unique characteristics [18][19]. - Tian Nong has established partnerships with over 4,000 local farmers, ensuring a steady supply of chickens while providing farmers with a reliable income [24][25]. Group 3: Financial Performance - Tian Nong's net profit has shown significant volatility, with figures fluctuating from 3.41 billion RMB in 2022 to a loss of 6.69 billion RMB in 2023, before rebounding to 8.9 billion RMB in 2024, largely influenced by the pig market prices [34][36]. - The revenue from the pig farming segment has become a major contributor to the company's income, accounting for 65.5% to 67.1% of total revenue from 2022 to 2024 [31][32]. Group 4: Future Prospects - The company aims to expand its processing capabilities and develop a diversified consumer ecosystem, including the establishment of a smart agricultural product processing park in Chongqing [38][39]. - Tian Nong is also exploring high-value downstream industries, such as ready-to-eat meals and partnerships with restaurants, to enhance its market presence [40][41]. - The company faces challenges from market cycles and price fluctuations, necessitating a strategic approach to navigate the agricultural industry's inherent volatility [34][44].

江西崇仁：凝聚统战"新"力量 助推麻鸡产业"出圈" 中新网江西崇仁9月29日电 (巫发阳 杨文辉)金秋时节，走进江西抚州市崇仁县麻鸡养殖基地，一座座养 殖棚隐匿于山间，崇仁县新联会常务副会长、基地负责人胡剑荣正与工人们一起忙着为刚结束脱温期的 崇仁麻鸡进行添食、换水，并仔细观察每只鸡苗的生长状态。 "我原来主要从事自媒体行业，后来经过反复考察和研究，决定流转山地养殖原种生态崇仁麻鸡，开启 新的创业之路。"胡剑荣介绍，近年来，崇仁麻鸡养殖场规模不断扩大，从最初的几百只发展到现在的 上万只，并与高校合作研发药膳鸡系列产品，形成了从养殖到销售的完整产业链。 为进一步拓宽销售渠道，胡剑荣积极地开设新媒体账号，通过线上直播讲解原种崇仁麻鸡特点，吸引网 友下单购买，"崇仁麻鸡具有可食部分高、人体必需的八种氨基酸含量高、维生素含量高、胆固醇含量 低的'三高一低'特点……" 崇仁县委常委、统战部部长张立成表示，下一步，崇仁县委统战部将紧扣崇仁麻鸡全产业链发展的堵点 和需求，引导统一战线工作力量，针对产业链关键环节薄弱点，引入资金、技术、人才等要素支持，推 动产学研深度融合，不断激发产业创新发展活力，推动产业链高质量可持续发展 ...