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开屏消费观|春节临近,家政服务订单量激增,节前预约“手慢无”
Sou Hu Cai Jing· 2026-01-31 21:03
Core Insights - The upcoming Lunar New Year in 2026 is driving a surge in demand for home cleaning services, with significant increases in orders for deep cleaning, window cleaning, and kitchen degreasing services [2][15] Market Trends - Home cleaning companies have reported a notable increase in order volumes since January, particularly for specialized services such as deep cleaning and appliance cleaning [2][15] - The demand for specific cleaning tasks, like window cleaning and kitchen appliance cleaning, has become a necessity, with order volumes significantly rising [15] Pricing Adjustments - Several home cleaning platforms have raised their prices in mid-January, citing the need to ensure service availability and manage the return of cleaning staff to their hometowns [7][9] - For instance, in the Kunming area, a two-hour cleaning service incurs an additional fee of 16 yuan before January 30, which increases to 20 yuan starting January 31 [9][11] Service Availability - As the Lunar New Year approaches, many time slots for cleaning services are fully booked, making it challenging for customers to secure appointments [5][6] - The high demand has led to a situation where customers are unable to extend their cleaning time due to fully booked schedules [5] Consumer Behavior - Consumers are increasingly opting for specialized cleaning services, with many households prioritizing tasks like window cleaning as part of their pre-New Year preparations [15] - Data from JD Home Services indicates that the demand for year-end cleaning has doubled compared to regular periods, with specific tasks like window cleaning seeing order volumes increase by up to ten times [15]