Core Insights - The article highlights the growing trend of music festivals expanding from major cities to county-level locations, reflecting an increasing demand for quality cultural experiences among the public [2][11] - The "ticket root economy" is emerging as a significant driver of local tourism and consumption, linking music events to various local businesses and attractions [5][8] Group 1: Music Festival Trends - Music festivals are no longer exclusive to large cities, with more county-level towns hosting such events, which enhances local cultural consumption [2][11] - The "Beautiful China Treading Song · Li Yue Cheng An Music Festival" in Cheng'an attracted visitors from various regions, indicating a peak in local tourism during the holiday [1][9] Group 2: Economic Impact - The festival's ticketing system allows attendees to enjoy discounts at local restaurants, shops, and attractions, effectively creating a multi-faceted consumption experience [1][5] - Cheng'an's local government has actively supported the festival, ensuring adequate security and services, which contributes to a positive visitor experience [3][7] Group 3: Local Engagement and Experience - Attendees reported a vibrant atmosphere and convenient access to local amenities, enhancing their overall experience and encouraging them to explore the area further [2][5] - The festival serves as a platform for local businesses, with many vendors benefiting from increased foot traffic and sales during the event [5][7] Group 4: Future Development - Experts suggest that county-level music festivals should integrate local cultural elements to create unique identities, which can help sustain long-term growth and attract more visitors [11][12] - The success of such festivals relies on innovative approaches that cater to local needs while maintaining high-quality experiences for attendees [11][12]