Core Insights - The article highlights the success story of Shenzhen-based Xiaokuo Technology and its brand "Canban," which achieved over 1 billion yuan in sales within 80 days of launch and has an annual revenue of 2 billion yuan [2][3]. Company Overview - Xiaokuo Technology was founded in 2018 by Yin Kuo in a small rental space in Bao'an, Shenzhen, focusing on innovative oral care products [2]. - The brand "Canban" signifies a blend of handcraft and technology, aiming to modernize the oral care experience for young consumers [2]. Product Innovation - The company identified a gap in the oral care market, where existing products were traditional and lacked appeal to younger consumers who seek diverse experiences and aesthetics [2]. - Canban's flagship product, a probiotic mouthwash, was developed through extensive market analysis and product iterations, combining fruit flavors and attractive packaging [2]. Market Expansion - Canban has established over 500,000 sales terminals across more than 1,000 cities in China, including various retail channels from large supermarkets to community convenience stores [3]. - The brand is also expanding internationally, with products available in over 20 countries, including the United States and Thailand, and is experiencing rapid growth in Southeast Asian e-commerce platforms [3]. Entrepreneurial Environment - Shenzhen is described as a supportive environment for startups, characterized by high industrial density, innovation, and favorable policies, which have contributed to the company's growth [4]. - The local market's vibrancy and the demographic profile of the target audience (ages 18 to 35) provide an ideal testing ground for new consumer brands [4].