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云南旅游:“文化+科技”重塑文旅新生态
Zhong Zheng Wang· 2025-06-11 11:06
Core Viewpoint - Yunnan Tourism Co., Ltd. is leveraging digital economy trends to create a multi-dimensional "technology + cultural tourism" innovation matrix, providing replicable solutions for industry transformation and upgrading [1] Group 1: Technological Innovations - The company has developed a benchmark project in Huangshi, integrating culture and technology through the "Dinosaur Kingdom" resort, featuring the world's first naked-eye 3D dome theater and high visitor satisfaction scores of 9.5 [2] - The "Dinosaur Valley" scenic area utilizes digital technology to revitalize paleontological resources, employing AR/VR technology to bring fossils to life and attracting over 20,000 visitors to its immersive film exhibition [2] - Yunnan Tourism has achieved breakthroughs in core equipment, with its self-developed "dynamic flying cinema" recognized as an excellent case for cultural and tourism equipment technology enhancement [3] Group 2: International Expansion - The company is accelerating its international business expansion, with a talent cultivation model recognized by Thailand's Southern Royal University, aiming to produce internationally qualified automotive service professionals [4] - Yunnan Tourism has successfully undertaken cross-border tourism passenger transport tasks, marking a significant extension of its business from domestic to international markets [4] - The company plans to showcase its immersive interactive technology and theme park equipment at the 2025 Dubai DEAL exhibition, aiming to expand global cooperation opportunities [4] Group 3: Future Strategy - Yunnan Tourism is committed to exploring the integration of traditional cultural tourism and digital technology, fostering new growth points and refining replicable innovation models [4] - The company will continue to deepen its strategy of "technology enhancing cultural tourism and cultural tourism serving consumption," contributing to the high-quality development of the cultural tourism industry [4]