Core Insights - The National Cultural and Tourism Consumption Month has been officially launched in Chengdu, Sichuan, aiming to enhance consumer experience and provide more options for holiday travel through diverse cultural and tourism activities and new products [1] Group 1: Government Initiatives - The Ministry of Culture and Tourism and China UnionPay have jointly released a three-year action plan for cultural and tourism consumption, focusing on financial support for tourism from 2025 to 2027 [1] - The action plan emphasizes enhancing consumer awareness of tax refund policies for outbound travelers, with promotional materials already being developed [1] Group 2: Regional Collaboration - Regions such as Beijing-Tianjin-Hebei and Sichuan-Chongqing are collaborating to launch regional tourism activities and unique consumption scenarios, including a joint ticketing system for 203 quality scenic spots [2] - Various promotional activities are being organized, including a 20 million yuan subsidy for cultural performances in Beijing and over 500 activities in Tianjin [2] Group 3: Financial Institutions' Role - Financial institutions like Agricultural Bank of China and Bank of China are introducing consumer-friendly measures to facilitate cultural and tourism spending, including promotional activities in over 1,100 counties [3] - These banks are also expanding payment options for foreign cards in key cities to enhance the shopping and dining experience for inbound tourists [3] Group 4: Travel Agencies' Offerings - Ctrip has launched themed travel routes based on popular TV dramas, offering immersive experiences that connect viewers with filming locations [4] - Tongcheng Travel is promoting a comprehensive campaign for the dual festivals, showcasing various discounts and activities to enhance user experience [4] Group 5: Overall Impact - During the National Cultural and Tourism Consumption Month, over 29,000 cultural and tourism activities will be held, with more than 480 million yuan in consumer subsidies distributed to enhance the overall travel experience [5]