9月25日，2025年全国国庆文化和旅游消费月主场活动在四川成都举办，正式启动国庆文旅消费月。文 化和旅游部组织各地、各支持机构结合国庆节、中秋节特点，策划开展丰富多样的文旅活动，推出业态 多元的文旅新产品、新场景及惠民措施，提升消费体验，加大惠民力度，为群众假期出游提供更多优惠 和选择。 主场活动上，文化和旅游部产业发展司与中国银联共同发布"百城百区"文化和旅游消费三年行动计划， 于2025年至2027年持续深化金融助力文旅消费举措。根据行动计划，中国银联将持续发挥"平台化"优 势，丰富惠民举措；聚焦重点群体，满足消费需求；推进"数智化"，优化消费支付环境；布局"全球 化"，促进经济内外双循环。"为提升境外旅客对离境退税政策的知悉度，在文化和旅游部产业发展司的 指导下，中国银联将面向境外旅客推出离境退税广告宣传片及指引手册。目前，第一集《购物离境退税 流程指引》已正式发布。"中国银联股份有限公司相关负责人介绍。 为迎接国庆节、中秋节文旅消费热潮，京津冀、川渝等地区合作推出区域联动文旅活动及特色文旅消费 场景。例如，京津冀三地文旅部门指导、北京文创板发展有限公司市场化开发推出京津冀旅游景区联 票，首批纳入20 ...

Core Insights - The launch of the Beijing-Tianjin-Hebei tourism scenic spot joint ticket aims to enhance regional tourism by allowing visitors to access 203 popular attractions across the three areas with a single pass [1][2] - The joint ticket is expected to stimulate market potential through price discounts and convenient services, capitalizing on the region's rich cultural tourism resources [1] Group 1: Ticket Details - The joint ticket includes 203 scenic spots, with a total ticket value of nearly 10,000 yuan, featuring 8 five-star attractions and 70 four-star attractions [1] - There are two types of annual cards available for purchase: 298 yuan and 198 yuan, allowing unlimited visits to all participating scenic spots within a year [1] - The 298 yuan card offers additional benefits such as a reading membership and VIP access for flights and hotels, enhancing the travel experience for tourists [1] Group 2: Purchase Channels - Tickets can be purchased online through various platforms including "Wenchuangxing," "Quanjiyou," and "Leyoujingjinhui," as well as through bank apps and e-commerce sites [2] - Offline purchase options include specific bookstores and bank branches in Beijing and Hebei [2] - The platform will utilize big data analysis to dynamically adjust the list of scenic spots based on visitor flow, destination preferences, and spending patterns to better meet tourist demands [2]