298元畅游三地热门景区 小众景点进入行程单 在北京某传媒公司工作的小吕是景区联票的忠实用户，作为资深旅游达人，她已持景区联票完成了 超过10次京津冀跨区域旅行。 去年夏天，小吕在逛北京地坛书市时，被一个文创展位吸引——工作人员正推广"京津冀旅游景区 联票"，只需298元，就能免费畅游京津冀热门景区，而且很多景区可以无限畅游。 "当时我一眼就看中了！因为平时爱旅游，有的景区一张门票要上百元，感觉还是联票比较划 算。"小吕回忆说，她现场扫码下单，还获赠了冰箱贴、明信片等文创小礼品，此后这张联票也成为她 背包里的"宝藏"。 周末时分，石家庄市桥西区解放广场周边车水马龙，京牌与津牌的车辆往来不断。在石家庄解放纪 念馆内，北京话、天津话与当地方言交织。来自北京的游客周女士带着孩子参观石家庄解放纪念馆，观 看了《石家庄·1947》舞台剧，不禁感慨："一张京津冀旅游景区联票可以畅游三地各大景区，孩子可以 边玩边学，真是一举两得。" 自2025年6月27日发行以来，京津冀旅游景区联票（以下简称联票）半年销量突破5万张，二次消费 占比达35%，这一数字为区域文旅协同发展写下了生动注脚。联票热销的背后是"三地通用、高性价 比、 ...

Core Insights - The event held on November 27 in Shijiazhuang aimed to promote collaborative development and consumption in the cultural and tourism sectors of Beijing, Tianjin, and Hebei [1] Group 1: Event Overview - The event was co-hosted by cultural and tourism authorities from Beijing, Tianjin, and Hebei, featuring activities such as industry research exchanges, release of consumer benefits, joint promotion of product lines, expert speeches, and thematic discussions [1] - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments announced consumer benefit measures during the event [1] Group 2: Consumer Benefit Measures - Bank of China Hebei Branch launched the "Enjoy Hebei" consumer benefit measures, offering special subsidies for tourism and cultural consumption in the province [1] - Hebei Airport Group focused on six themes: senior travel, family travel, educational travel, low-altitude travel, inbound travel, and ice and snow tourism, introducing innovative travel products like "flight + scenic spot" and "flight + hotel" [1] - Beijing Cultural and Creative Board Development Co. announced upgrades to the "Beijing-Tianjin-Hebei Tourist Scenic Area Joint Ticket" and explored new products such as cultural consumption cards and fitness cards [1] - The tourism department of Mentougou District in Beijing launched the "Blessed Year in Western Beijing" themed activity, leveraging traditional festivals [1] - Tianjin Dongjiang Comprehensive Bonded Zone's tourism department focused on the "Cruise +" industry chain and new consumption, continuously expanding "Cruise +" tourism products [1] Group 3: Tourism Routes - The three regions launched five premium ice and snow tourism routes and eight inbound tourism routes, connecting high-quality tourist attractions, resorts, and ski centers [2]

Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include China Bank's "Enjoy Hebei" subsidy for tourism and leisure districts, and the Hebei Airport Group's focus on six themes including senior travel and inbound tourism [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to stimulate cultural tourism consumption [3]. Group 2: New Tourism Routes - The region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The new ice and snow routes include themes like "Ice and Snow Just Right" and "Immersive Wonderful Night," while inbound routes feature experiences like "Encountering the Great Wall" and "Encountering Chinese Medicine" [4]. - The initiative aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the coordinated development of cultural tourism [4][5]. Group 3: Future Development - The event serves as a catalyst for enhancing the quality and expansion of cultural tourism consumption in the region, with a focus on achieving higher quality and broader fields of collaboration [5]. - Suggestions for further development include creating world-class tourist cities and addressing challenges in inbound tourism [5].

Core Viewpoint - The article highlights the collaborative development of cultural and tourism consumption in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, emphasizing the launch of various promotional measures and themed travel routes to stimulate the tourism industry [1][5]. Group 1: Promotional Measures - Financial institutions, key tourism enterprises, OTA platforms, and relevant tourism departments in the Jing-Jin-Ji region have collectively released a series of high-value and wide-ranging tourism consumption subsidy measures [3]. - Specific initiatives include the "Enjoy Hebei" consumption subsidy targeting tourism and cultural consumption areas, and innovative travel products combining flights and attractions [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to boost tourism consumption [3]. Group 2: Themed Travel Routes - The Jing-Jin-Ji region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The ice and snow tourism routes include themes like "Ice and Snow Just Right," while the inbound routes feature experiences such as "Encounter the Great Wall" and "Encounter Chinese Medicine" [4]. Group 3: Future Development - The event aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the collaborative development of tourism [5]. - Recommendations for enhancing tourism consumption include creating world-class tourist cities and addressing challenges in inbound tourism development [5].

Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include the "Travel Enjoyment in Hebei" subsidy program by the Bank of China, targeting tourism and cultural consumption areas [3]. - The Hebei Airport Group has introduced innovative travel products combining flights with scenic spots and hotels, focusing on themes like senior travel, family travel, and inbound tourism [3]. Group 2: Premium Tourism Routes - Five premium ice and snow tourism routes and eight inbound tourism routes have been launched, integrating high-quality tourist attractions and popular destinations [4]. - The new routes include themes such as "Ice and Snow is Just Right," "Recharge with Parents," and "Immersive Wonderful Night," among others [4]. - The initiative aims to enhance resource integration, market expansion, and collaborative consumption in the cultural and tourism sectors across the three regions [4][5]. Group 3: Future Development - The event serves as a catalyst for further enhancing the quality and expansion of cultural and tourism consumption in the Beijing-Tianjin-Hebei region [5]. - Recommendations include focusing on building world-class tourist cities and addressing challenges in inbound tourism development [5]. - The coordinated development strategy is expected to elevate cultural and tourism consumption in the region to a new level [5].

Core Insights - The National Cultural and Tourism Consumption Month has been officially launched in Chengdu, Sichuan, aiming to enhance consumer experience and provide more options for holiday travel through diverse cultural and tourism activities and new products [1] Group 1: Government Initiatives - The Ministry of Culture and Tourism and China UnionPay have jointly released a three-year action plan for cultural and tourism consumption, focusing on financial support for tourism from 2025 to 2027 [1] - The action plan emphasizes enhancing consumer awareness of tax refund policies for outbound travelers, with promotional materials already being developed [1] Group 2: Regional Collaboration - Regions such as Beijing-Tianjin-Hebei and Sichuan-Chongqing are collaborating to launch regional tourism activities and unique consumption scenarios, including a joint ticketing system for 203 quality scenic spots [2] - Various promotional activities are being organized, including a 20 million yuan subsidy for cultural performances in Beijing and over 500 activities in Tianjin [2] Group 3: Financial Institutions' Role - Financial institutions like Agricultural Bank of China and Bank of China are introducing consumer-friendly measures to facilitate cultural and tourism spending, including promotional activities in over 1,100 counties [3] - These banks are also expanding payment options for foreign cards in key cities to enhance the shopping and dining experience for inbound tourists [3] Group 4: Travel Agencies' Offerings - Ctrip has launched themed travel routes based on popular TV dramas, offering immersive experiences that connect viewers with filming locations [4] - Tongcheng Travel is promoting a comprehensive campaign for the dual festivals, showcasing various discounts and activities to enhance user experience [4] Group 5: Overall Impact - During the National Cultural and Tourism Consumption Month, over 29,000 cultural and tourism activities will be held, with more than 480 million yuan in consumer subsidies distributed to enhance the overall travel experience [5]

Core Insights - The launch of the Beijing-Tianjin-Hebei tourism scenic spot joint ticket aims to enhance regional tourism by allowing visitors to access 203 popular attractions across the three areas with a single pass [1][2] - The joint ticket is expected to stimulate market potential through price discounts and convenient services, capitalizing on the region's rich cultural tourism resources [1] Group 1: Ticket Details - The joint ticket includes 203 scenic spots, with a total ticket value of nearly 10,000 yuan, featuring 8 five-star attractions and 70 four-star attractions [1] - There are two types of annual cards available for purchase: 298 yuan and 198 yuan, allowing unlimited visits to all participating scenic spots within a year [1] - The 298 yuan card offers additional benefits such as a reading membership and VIP access for flights and hotels, enhancing the travel experience for tourists [1] Group 2: Purchase Channels - Tickets can be purchased online through various platforms including "Wenchuangxing," "Quanjiyou," and "Leyoujingjinhui," as well as through bank apps and e-commerce sites [2] - Offline purchase options include specific bookstores and bank branches in Beijing and Hebei [2] - The platform will utilize big data analysis to dynamically adjust the list of scenic spots based on visitor flow, destination preferences, and spending patterns to better meet tourist demands [2]