双龙井《镜花绮梦》大型沉浸式演绎剧场
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海州区旅游协会成立 赋能文旅高质量发展
Yang Zi Wan Bao Wang· 2025-08-27 08:33
Core Insights - The establishment of the Haizhou District Tourism Association marks a new phase in the development of the cultural and tourism industry in the region, emphasizing a collaborative development mechanism involving government guidance, association coordination, and enterprise participation [2] Group 1: Industry Development - Haizhou District has integrated local culture with immersive experiences, creating several notable cultural tourism products such as the "Mirror Flower Dream" immersive theater and the Daughter's Country immersive street area [3] - The "Cultural Tourism + Various Industries" approach has highlighted the advantages of combining different sectors, with projects like the "Journey to the West" cultural brand and interactive experiences at the Peach Blossom Ravine scenic area [3] - The district has established a performance matrix with immersive shows that recreate historical scenes, enhancing the economic benefits of cultural tourism and demonstrating significant results in transforming tourism resources into development advantages [3] Group 2: Industry Integration - The "Cultural Tourism +" model has activated regional resources, promoting the integration of the cultural tourism industry, with developments like the establishment of the Journey to the West Pet Paradise and lakeside camping base [4] - The district has improved the "Ring Jinping Mountain" area, enhancing visitor facilities and developing night tourism projects, while also creating over 20 scenic nodes in the Peach Blossom Ravine [4] - The Liu Zhizhou Mountain Sports Park has been recognized as a 3A-level tourist attraction, and the Haizhou Ancient City Cultural Tourism Area has achieved 2A-level status [4] Group 3: Service Optimization - The district has implemented supportive policies to boost enterprises, including measures to promote cultural and tourism events, simplifying application processes for funding and support [6] - Initiatives have been taken to enhance service quality and satisfaction in tourism, including opening parking spaces during peak holidays and providing free tourist shuttle services [6] - The Haizhou District Cultural and Tourism Bureau aims to leverage the association's establishment to further integrate tourism resources and improve the business environment, transitioning the industry from "scale expansion" to "quality and efficiency" [6]