Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism is launching over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant and authentic festive atmosphere for residents and visitors alike [1][2]. Group 1: Cultural and Tourism Activities - The activities are categorized into seven major areas: performances, cultural exhibitions, intangible cultural heritage, tourism, public services, and international exchanges [1]. - A total of 335 registered museums will host over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2]. - Unique events such as the 40th Qinhuai Lantern Festival and over 790 other themed activities will showcase traditional customs and local flavors [2]. Group 2: Community Engagement and Accessibility - The focus of the activities is on enhancing community engagement, with over 400 "village evenings" and various new year events designed to bring joy directly to the public [3]. - More than 80% of the performances in "village evenings" are self-produced by local residents, reflecting authentic local culture [3]. - Over 300 measures to support public participation include free ticket distributions and online tourism consumption vouchers, ensuring a welcoming environment for all [3]. Group 3: Innovation in Cultural Tourism - The shift from "check-in style tourism" to "experiential enjoyment" is emphasized, with innovative projects like immersive performances and unique winter activities [4]. - New tourism products such as RV camps, wellness hot springs, and cultural e-sports are being developed to cater to diverse age groups and interests [4]. - The extensive range of activities and innovative approaches aim to revitalize cultural tourism and enhance the overall experience for visitors, contributing to sustained economic growth in the sector [4].

Core Insights - The press conference highlighted the achievements of Heze City in cultural and tourism development during the "14th Five-Year Plan" period, emphasizing three key aspects of sustained progress [2][3] Group 1: Cultural and Tourism Integration - The integration of culture and tourism has continuously improved, with Heze leveraging its cultural resources to enhance tourism experiences through public archaeology and intangible cultural heritage [2] - Cultural products have been diversified, with new offerings in commercial, agricultural, sports, and artistic tourism, leading to over 100 immersive events annually [2][3] Group 2: Economic Impact - Tourism revenue and visitor numbers have consistently grown by over 10% annually, establishing the cultural tourism sector as a significant driver of economic and social development [3] - The total output value of the peony industry is projected to reach 13 billion yuan in 2024, creating 500,000 jobs and achieving a 90% export rate for peony seedlings [3] Group 3: Key Initiatives - Five core initiatives were outlined, including the creation of over 30 new stage art works and more than 200 community art pieces, enhancing cultural offerings [4] - A comprehensive public cultural service system has been established, with 10 public libraries and 10 cultural centers, ensuring cultural access at all community levels [4] Group 4: Cultural Heritage and Innovation - The city has focused on both the protection of cultural relics and the active transmission of intangible cultural heritage, achieving significant milestones in archaeological discoveries and cultural preservation [5] - The establishment of 148 intangible cultural heritage workshops and the promotion of over 10 educational routes for heritage studies have revitalized local culture [5] Group 5: Future Directions - Looking ahead to the "15th Five-Year Plan," Heze City aims to enhance cultural benefits for citizens, focusing on six major resources and promoting new artistic works [7] - The city plans to deepen the integration of various industries and explore new applications in virtual reality and drone technology to foster innovative cultural tourism experiences [7]

Core Insights - The establishment of the Haizhou District Tourism Association marks a new phase in the development of the cultural and tourism industry in the region, emphasizing a collaborative development mechanism involving government guidance, association coordination, and enterprise participation [2] Group 1: Industry Development - Haizhou District has integrated local culture with immersive experiences, creating several notable cultural tourism products such as the "Mirror Flower Dream" immersive theater and the Daughter's Country immersive street area [3] - The "Cultural Tourism + Various Industries" approach has highlighted the advantages of combining different sectors, with projects like the "Journey to the West" cultural brand and interactive experiences at the Peach Blossom Ravine scenic area [3] - The district has established a performance matrix with immersive shows that recreate historical scenes, enhancing the economic benefits of cultural tourism and demonstrating significant results in transforming tourism resources into development advantages [3] Group 2: Industry Integration - The "Cultural Tourism +" model has activated regional resources, promoting the integration of the cultural tourism industry, with developments like the establishment of the Journey to the West Pet Paradise and lakeside camping base [4] - The district has improved the "Ring Jinping Mountain" area, enhancing visitor facilities and developing night tourism projects, while also creating over 20 scenic nodes in the Peach Blossom Ravine [4] - The Liu Zhizhou Mountain Sports Park has been recognized as a 3A-level tourist attraction, and the Haizhou Ancient City Cultural Tourism Area has achieved 2A-level status [4] Group 3: Service Optimization - The district has implemented supportive policies to boost enterprises, including measures to promote cultural and tourism events, simplifying application processes for funding and support [6] - Initiatives have been taken to enhance service quality and satisfaction in tourism, including opening parking spaces during peak holidays and providing free tourist shuttle services [6] - The Haizhou District Cultural and Tourism Bureau aims to leverage the association's establishment to further integrate tourism resources and improve the business environment, transitioning the industry from "scale expansion" to "quality and efficiency" [6]