Core Viewpoint - The "Haihe Night" bridge-side music event is revitalizing Tianjin's night economy, attracting tourists and enhancing local businesses through a combination of music, food, and cultural experiences [3][5][7]. Group 1: Event Impact - The "Haihe Night" music event has led to increased foot traffic in the area, with visitors enjoying a vibrant atmosphere filled with music, lights, and food [3][5]. - Local businesses, such as food markets, have reported a rise in customer engagement, with special music-themed packages being well-received [3][5]. - The event is part of a larger initiative, aiming for "100 performances and 4 million participants" by 2024, showcasing the potential for significant cultural and economic impact [7]. Group 2: Audience Engagement - The audience primarily consists of families and young people, with many engaging in activities like reading and hands-on crafts at nearby cultural spaces [5][7]. - Innovative marketing strategies, such as themed vehicles and new performance styles, are being employed to attract younger audiences to local cultural offerings [7]. - The event has successfully drawn approximately 3.3 million viewers through live performances and online streaming, indicating strong public interest [7].