Core Insights - The Thai government is committed to protecting and preserving the nation's cultural values and natural heritage, ensuring future generations can learn and appreciate them [1] - The government is actively promoting the transformation of cultural heritage into tourism value, positioning it as a key driver for economic growth [1] - Tourism, as a core pillar of Thailand's economy, will enhance national competitiveness and revenue generation through sustainable development of cultural resources [1] Cultural Heritage Ranking - Thailand has been ranked as the richest country in cultural heritage in Asia and 8th globally by U.S. News & World Report for 2024, based on five core factors: accessibility of culture, glorious history, cuisine, cultural tourist attractions, and geographical appeal [1] - Despite tourism revenue accounting for only about 7% of GDP, Thailand remains one of the countries with the highest visitor numbers globally [1] Economic Impact - The ranking reflects Thailand's strong "soft power," attracting global tourists to experience its historical charm, culture, cuisine, monuments, temples, and traditional Thai massage [1] - This aligns with government policies aimed at transforming the cultural industry into a significant force on the international stage, turning "Thai charm" into a powerful economic engine for substantial revenue generation [1]