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国庆中秋,各地文旅消费花样“上新”
Guo Ji Jin Rong Bao· 2025-10-09 12:26
国庆中秋"双节"叠加的8天长假正式收官。多家在线旅游平台数据显示,今年国庆中秋长假,长线游与周边游同步增长,深度体验成新趋势。线下各领 域消费市场一片火热,地方文旅再迎增长。 上海多元节庆引领假日消费 今年国庆长假,上海以文旅商体展深度联动为核心,打造一系列高能级节庆活动,为假日消费搭建起丰富多元的新场景。 其间,2025"爱购上海 乐享双节"系列活动,推出"美食三味""惠购三品""夜赏三秀"3大主题,并与上海旅游节、上海国际光影节深度联动。 据上海旅游大数据监测,国庆中秋假期,上海共接待游客2548.50万人次,同比增长19.74%;上海宾馆旅馆平均客房出租率达63.70%,同比提升3.9个百 分点。 200余项文旅商体展深度融合的活动、"线上引流+线下沉浸"的供需闭环,让市民游客在上海"一站式"享受美好丰富的假日时光,也为上海文旅市场注入 新的消费活力。 五角场商圈举办"嗨啤一夏"德国啤酒节活动,开设奥地利之夜、德国专场,吸引130余家商户参与。崇明区举办"蟹"逅东滩清水蟹嘉年华活动,吸引近 5000名游客品味崇明好蟹。费大厨辣椒炒肉多家门店在中午和下午的用餐高峰期,等位桌数超过300桌。国庆当天全国门店 ...
国庆消费新图景:数据揭示“小店经济”活力,老字号与市井小吃成顶流
Sou Hu Cai Jing· 2025-10-06 03:06
东方网记者程琦10月5日报道:今年国庆黄金周,以美食为导向的"味蕾游"和注重沉浸式体验的"本地深 度游"成为众多消费者的首选,传统"打卡式"出行逐渐降温。各大平台数据显示,假期首日市场即迎 来"开门红",其中餐饮和本地玩乐项目的订单量增幅尤为突出。 大众点评发布的国庆首日寻味数据显示,该平台"必吃榜"的整体流量较上月增长近两倍。其中,接地气 的市井小店和历史悠久的老店成为最大受益者。上榜小店的线上流量增幅超过125%,订单量激增超 178%;而上榜老店的流量和订单量增幅更是分别达到了130%和190%以上。 除了满足味蕾,越来越多的游客开始追求像本地人一样的深度体验。数据显示,10月1日,大众点评"必 玩榜"的异地用户流量环比增长了216%,上榜玩乐项目的订单量增幅超过167%。上海、北京、深圳等 城市成为休闲玩乐的热点,洗浴汗蒸、酒吧、密室逃脱等成为游客热衷的体验项目。 | 必吃帽 排行榜 | | < 烟火川店热度TOP50> | | | 26 黄家塘米粉(总店) | 刷州 | 16 12 | | --- | --- | --- | --- | --- | --- | --- | --- | | 2025 ...
贵州遵义2025年国庆中秋酱酒音乐美食消费季启幕
Xin Hua She· 2025-10-02 07:30
(文章来源:新华社) 人民财讯10月2日电,10月1日,遵义市2025年国庆中秋酱酒音乐美食消费季活动在凤凰山文化广场开 幕。活动打破传统节庆模式,融合酱酒文化、音乐会、美食体验等活动,打造了一场"可购、可游、可 互动"的多维消费盛宴。活动将持续至10月7日。 ...
第十一届金秋丰味美食文化节开幕,第二批“丰台老店”发布
Bei Ke Cai Jing· 2025-09-28 11:41
本届活动由北京市商务局指导,丰台区商务局、丰台区市场监督管理局、宛平街道办事处支持,丰台区 餐饮住宿服务行业协会、丰台区私营个体经济协会餐饮行业支会主办,丰台文旅集团协办。美食文化节 期间,除了在宛平城内、外设立主会场,还将举办东高地第三届美食文化节分会场活动。此外,在本次 美食文化节上,北京宴、开阳楼等12家扎根丰台多年的本土餐饮品牌被认定为第二批"丰台老店"。 新京报讯(记者王萍)9月28日,2025丰台消费季第十一届金秋丰味美食文化节在宛平城启动。在活动 上,第二批共12家"丰台老店"正式发布。集合了超过30家餐饮品牌的美食市集将一直持续至10月8日。 金秋丰味美食市集在宛平城内外同步开启。据介绍,市集汇聚了丰台区30余家优质餐饮及配套品牌,宛 平李记、宛平楼、馄饨侯、茶汤李、紫光园、眉州东坡、汇贤府、南京大排档等多个品牌同步亮相。 除了美食,市集还引入咖啡及文创产品等,构建"吃购游"一体化消费场景。依托宛平城红色文化底蕴, 市集还将打造"红色文化+特色美食"融合氛围。丰台区餐饮住宿服务行业协会负责人表示,希望通过凸 显丰台老店标杆作用、打造高质量美食市集,挖掘本土餐饮文化价值、激活区域消费潜力。接下来 ...
全方位释放夜间消费活力
Jing Ji Ri Bao· 2025-09-07 01:17
Group 1 - The article emphasizes the vibrant development of night economy across various cities, showcasing diverse consumption scenarios and cultural integration to boost urban vitality and consumer spending [1][2][3] - In Changchun, the newly upgraded Xinmin Street has become a popular destination with various cultural activities and pedestrian-friendly policies, leading to increased consumer engagement [2][3] - Jilin Province is actively promoting night economy through events like the "Exciting Night Jilin" summer performance season, attracting significant foot traffic and enhancing local tourism [3][4] Group 2 - Guangdong Province has launched over 200 night-themed consumption activities, focusing on tourism, entertainment, and shopping to stimulate local economic growth [4][5] - Guangzhou's night markets and commercial districts have seen substantial consumer traffic, with night consumption accounting for nearly 60% of total sales in key areas [5][6] - The city has implemented innovative policies to facilitate night economy development, including streamlined event approval processes and outdoor business regulations [6] Group 3 - Lanzhou has experienced a surge in hotel bookings and tourist visits, with a 47% increase in hotel orders during the summer, driven by its appealing night tourism offerings [7][8] - The city is enhancing its night economy by integrating food, culture, and tourism, aiming for a more refined and attractive night-time experience [7][8] - In Dingxi, innovative night consumption scenes have been developed, leading to a notable increase in tourist numbers and spending [8][9] Group 4 - The integration of night markets with local attractions, such as the historical site in Huanxian, has proven effective in drawing visitors and enhancing their overall experience [9]
宜家中国:低价策略带来访客量和销量增长 “国补”对业绩提升效果显著
Mei Ri Jing Ji Xin Wen· 2025-09-02 09:00
Core Insights - IKEA China announced an investment of 160 million yuan for the fiscal year 2026 to provide over 150 lower-priced products [2] - The company plans to introduce more than 1,600 new furniture and home products, 23 limited edition series, and over 50 food items in the Chinese market [2] - The low-price strategy is a key component of IKEA's business model, aimed at meeting current consumer demands and enhancing visitor traffic and sales [2][3] Group 1 - IKEA China will focus on low-priced best-selling products, particularly in bedroom and kitchen categories, with popular items like mattresses and ice pillows [2] - The company aims to expand its capital expenditure on multi-channel development, product diversification, small store openings, digital exploration, and sustainability [2] - The local supply chain in China mitigates uncertainties, as 80% of the value chain is sourced domestically [2] Group 2 - For the fiscal year 2024, IKEA's parent company, Ingka Group, reported global revenues of 41.864 billion euros, a decrease of 5.5%, and a net profit of 0.806 billion euros, down 46.5% [3] - Ingka Group's leadership emphasizes the strategic importance of the Chinese market and its commitment to long-term growth, with plans to learn from China's retail environment [3] - Recent collaborations with JD.com mark significant progress in IKEA's multi-channel ecosystem, with increased investments in digital channels and upgrades to existing stores [3]
江门推动河湖生态资源从“潜在价值”向“现实收益”转化
Core Insights - Jiangmen has been designated as one of the two pilot cities for comprehensive water economy in Guangdong Province in 2023, focusing on transforming the potential value of river and lake ecological resources into real economic benefits [1] - The city has developed over 400 kilometers of ecological corridors known as "碧道" (Greenways), which have become popular leisure spots, attracting visitors from the Greater Bay Area [1] Group 1: Economic Development - The transformation of the Greenway construction results into economic benefits has been emphasized, with the introduction of night economy elements along the riverside [2] - The area around Jiangshun Bridge has seen a significant increase in foot traffic, with daily visitor numbers reaching 2,000 to 3,000, and over 6,000 on weekends and holidays [3] - Local businesses, such as a beverage shop, report daily revenues of around 4,000 yuan, showcasing the economic potential of the area [2][4] Group 2: Urban Revitalization - The revitalization of previously disorganized street vendor areas into a vibrant riverside space has been completed, enhancing the local cultural and social experience [3] - Industrial heritage sites, such as the old shipyard and textile factory, are being repurposed for cultural and recreational uses, attracting significant visitor numbers and boosting local tourism [5][6] - The integration of various leisure activities, including dining and water sports, has created a multi-faceted recreational environment, drawing both local residents and tourists [6]
美食+比赛+文旅!各地美食争霸赛点燃暑期消费热情
Yang Shi Wang· 2025-08-12 19:15
Group 1 - The food tourism sector is experiencing significant growth potential, with cities aiming to transform their culinary offerings into cultural tourism brands, thereby converting food traffic into tourism traffic [1] - In Anhui, a food competition is taking place across 16 cities, promoting a new consumption ecosystem that integrates food, culture, and tourism [3] - The food competition in Anhui has successfully consolidated diverse culinary offerings into a provincial-level cultural tourism intellectual property (IP), with the first event in Hefei attracting 150,000 visitors and generating nearly 20 million yuan in revenue for local businesses [5] Group 2 - A barbecue food competition in Zibo, Shandong, attracted nearly 50,000 tourists over four days through online streaming and social media, highlighting the event's popularity [7] - Shandong is leveraging a "food + competition + cultural tourism" integration model to create innovative consumption scenarios, effectively converting the brand appeal of "Hospitable Shandong" into tangible consumer spending [9]
泰国荣登亚洲文化榜首 全球排名第八!软实力成经济新引擎
Shang Wu Bu Wang Zhan· 2025-08-12 15:06
Core Insights - The Thai government is committed to protecting and preserving the nation's cultural values and natural heritage, ensuring future generations can learn and appreciate them [1] - The government is actively promoting the transformation of cultural heritage into tourism value, positioning it as a key driver for economic growth [1] - Tourism, as a core pillar of Thailand's economy, will enhance national competitiveness and revenue generation through sustainable development of cultural resources [1] Cultural Heritage Ranking - Thailand has been ranked as the richest country in cultural heritage in Asia and 8th globally by U.S. News & World Report for 2024, based on five core factors: accessibility of culture, glorious history, cuisine, cultural tourist attractions, and geographical appeal [1] - Despite tourism revenue accounting for only about 7% of GDP, Thailand remains one of the countries with the highest visitor numbers globally [1] Economic Impact - The ranking reflects Thailand's strong "soft power," attracting global tourists to experience its historical charm, culture, cuisine, monuments, temples, and traditional Thai massage [1] - This aligns with government policies aimed at transforming the cultural industry into a significant force on the international stage, turning "Thai charm" into a powerful economic engine for substantial revenue generation [1]
抢企业”“抢人才”,香港交出“超预期答卷
Ren Min Ri Bao· 2025-08-11 22:42
Group 1 - The Hong Kong Investment Promotion Agency has assisted over 1,300 companies in establishing or expanding their businesses in Hong Kong, resulting in over HKD 160 billion in direct investment and the creation of approximately 19,000 new jobs [1][2] - Among the 1,300 companies, 630 are from mainland China, 113 from the United States, and 89 from the United Kingdom, with significant representation from the financial services and fintech sectors [2][3] - The Hong Kong government aims to attract high-skilled talent globally, with approximately 500,000 applications received for various talent introduction programs since late 2022, resulting in 220,000 individuals arriving in Hong Kong [3][4] Group 2 - The Hong Kong government has established a talent service office to provide comprehensive support for talent relocation, adaptation, and integration into Hong Kong life, covering areas such as employment, housing, and education [3][4] - The government has introduced measures to attract key enterprises, with 84 key companies brought in since late 2022, expected to generate around HKD 50 billion in investment and over 20,000 job opportunities [5][6] - Future investment promotion efforts will focus on four major industries: financial services and fintech, innovative technology, supply chain management and logistics, and sustainable development and green economy [6]