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银发群体成旅游消费生力军!“慢旅行+深体验”圈粉老年游客→
Sou Hu Cai Jing· 2025-10-29 10:44
Group 1 - The "silver-haired tourism" demographic now accounts for over 20% of total tourism, indicating that older adults are becoming a significant force in tourism consumption [1] - Many tourist attractions and cities have introduced projects favored by elderly visitors, such as "photography travel study" and "slow travel in ancient towns" [1] - A tour guide reported that at peak times, their group can host nearly 600 tourists in a month, with over 90% being retired seniors [5] Group 2 - In Haining along the Qiantang River, a group of elderly photography enthusiasts used drones to capture the natural scenery, specifically the "tidal tree" phenomenon [3] - During the Double Ninth Festival, over 200 elderly tourists participated in making traditional food in the ancient town of Jiaoxi, with a reported increase of over 50% in elderly visitors compared to the same period last year [9] - The travel itinerary for elderly tourists is designed to be rich and engaging, including activities like photographing the tidal tree and the Qiantang River tidal bore [7]