数据新闻编辑 陈华罗 实习生 雷逸斐 新媒体设计 苗奇卉 校对 李立军 暑假来临，带娃旅游几乎成为全国父母的统一安排。在各类型目的地中，具有文化底蕴和特色风情的古城镇，成为部分家长旅游、带娃研学的热门之选。 石板路、青瓦房，小桥流水、古巷人家，在南浔的摇橹船上听一曲民谣，到乌镇的长街粽宴上尝一口嘉兴肉粽……无论是想寻找"慢生活"的都市游客，还 是想感受文化氛围的研学群体，古城镇都充满了吸引力。 但近年来，我国古镇的发展态势却不容乐观。前段时间，一则关于大庸古镇亏损的报道，引发了社会各界的广泛关注。该古城耗资24亿建设，如今因为盈 利不佳，计划进行全面整改。曾经被寄予厚望的古镇，如今却面临着门可罗雀的尴尬局面，大量商铺空置，一片萧条。 其实，大庸古城并非个例。2025年，全国2800余座古城镇中，近半数都沦为了"空城"。 从2016年"古镇热"席卷全国，到2025年集体遇冷，短短十年间，曾经承载"诗与远方"的古镇经济为何陷入困局？我们不禁好奇，在这场翻天覆地的变化背 后，古城镇们经历了什么？ 斥巨资"造古城"，结果却连年亏损 2016年，张家界斥资约25亿元，启动了大庸古城的重建项目，项目总用地240亩，整体采 ...

Core Insights - The article highlights the transformation of Zhouzhuang from a traditional tourism model focused on ticket sales to a more sustainable "chain economy" that emphasizes long-term visitor engagement and cultural experiences [2][4] Group 1: Tourism Strategy - Zhouzhuang has introduced a new ticketing policy allowing for lifetime free entry after a one-time purchase, which is seen as a significant investment in customer loyalty and engagement [2][4] - The shift from a "ticket economy" to a "chain economy" aims to stimulate market activity and enhance consumer spending, benefiting various local businesses such as retail, hospitality, and dining [2][3] Group 2: Cultural Integration - The integration of local cultural elements with modern technologies like AI and the metaverse is creating diverse new experiences for visitors, enhancing the cultural and economic value of the destination [3][4] - Zhouzhuang's cultural offerings, such as the immersive performance "Only This Zhouzhuang," have attracted over 100,000 visitors since its premiere, showcasing the town's unique cultural identity [4][5] Group 3: Visitor Experience Enhancement - The introduction of a free tourist bus service during peak seasons aims to improve visitor experience by connecting key attractions, demonstrating a commitment to service quality [7][8] - Zhouzhuang is focusing on personalized services and community engagement, such as offering affordable meal packages and free parking for visitors, to enhance overall visitor satisfaction [7][8] Group 4: Economic Impact - The new tourism initiatives are expected to drive significant economic benefits, as evidenced by increased sales in local businesses and the successful launch of new attractions [2][6] - Zhouzhuang's approach to tourism is seen as a model for other traditional destinations looking to modernize and attract a broader audience [8]