（来源：中国旅游报） 转自：中国旅游报 □ 熊代厚 走过许多古镇，还没有哪一个能像安昌古镇，让我花了整整一天的时间，来慢慢品味。 安昌古镇位于浙江绍兴柯桥区，从南京开车过去近4个小时。我到达的时候已是下午，车马劳顿，一觉 沉沉，醒来已是傍晚。 江南古镇，多沿河而居，安昌也是如此。沿河的灯笼次第亮起，初时星星点点，转眼连成红色长龙，倒 映在河里，像浓酽的红酒。 有些古镇的夜，各种叫卖、锣鼓、歌唱此起彼落。而安昌的夜是安静的，虽然游客不少，各种酱货铺敞 着门做生意，但没有喧哗，流动的是烟火气息。 安昌的灯笼是温润的，恰到好处地照亮廊下悬挂的酱货。酱鱼干、酱鸭、腊肠，在灯光里泛着油亮的光 泽。空气里浮动着酱香，虽是寒冬，却处处有着暖意。 古旧的桥横在小河上，夜色里成了模糊的剪影。桥洞如半月，框住一河灯火。站在桥上远眺，河面如 镜，灯影、桥影、屋影倒映水中。晚风轻过，一切晃动起来，虚实叠印，分不清哪里是梦，哪里是岸。 最美的是古桥边的一隅，黄色的蜡梅盛开，转瞬又成白雪飘飘，愣神之际，又见春雨，又见夏荷，又见 秋枫。原来前方有光投来，这灰白的墙成了四季的帘幕，烟火里多了一份诗意。 最动人的夜色，从来不是灯火璀璨，而是这 ...

Core Insights - The article discusses the transformation of the traditional tourism model in the context of the Dangkou Ancient Town, emphasizing the shift from a ticketed "scenic area" to a free-access "street area" to revitalize cultural tourism [1][2][3] Group 1: Transformation of Tourism Model - The cancellation of entrance fees at Dangkou Ancient Town represents a fundamental shift in development strategy, moving from a passive approach of waiting for visitors to an active strategy of inviting them [1] - The reopening of Dangkou as a free-access area led to a significant increase in visitor numbers, demonstrating that charging fees can act as a barrier rather than a protective measure [1] - By 2025, revenue from cultural and handmade products in Dangkou is projected to grow by 50% year-on-year, indicating the effectiveness of transforming the tourism focus from mere sightseeing to immersive consumer experiences [1] Group 2: Evolving Visitor Expectations - Modern tourists seek immersive experiences rather than just superficial visits, with a preference for "slow travel" and genuine interactions [2] - The unique charm of ancient towns lies in their authentic local life and historical narratives, which should be preserved rather than artificially recreated [2] - Differentiation in the tourism market is crucial, with a focus on local culture, historical significance, and unique activities to meet the increasingly segmented demands of visitors [2] Group 3: Community Engagement and Economic Impact - The transformation from "scenic area" to "street area" fosters community involvement, with local residents becoming active participants in tourism development rather than being displaced [3] - Residents are investing in hospitality and retail businesses, contributing to the local economy and sharing in the benefits of tourism growth [3] - The implementation of a free-access policy enhances the sense of community and participation among locals, leading to a more sustainable and inclusive economic model [3]

以脚步赴现场之约，以亲历讲发展真谛。作为一名上会记者，沉浸式采访江苏省政协十三届四次会 议"委员通道"，我被江苏前行的蓬勃力量狠狠圈粉；作为8500万江苏人中的一员，我倍感骄傲。 还有省政协委员、省农业科学院种质资源与生物技术研究所所长赵涵，自带一根金黄饱满的小玉 米，"这小小的玉米，现在可是玉米界的'网红'选手。"看似朴实的一句话，背后却是团队深耕种质资源 研究的无数心血，更是江苏守护种源安全、筑牢农业根基的坚定决心，也让我们实实在在看到了"藏粮 于技"的江苏实践有多给力。 离场的时候，委员们的话语还在耳边回响，心里满是感动与期待。这场"委员通道"，不是简单的履职风 采展示，更不是空洞的政策宣讲，而是一场干货满满的江苏发展"分享会"、一次连接民心的"连心会"。 8位委员，8个鲜活故事；8份坚守，8股奋进力量。从基层实践到发展蓝图，从民生关切到科创突破，他 们用亲历者的视角，讲透了江苏发展的底气与信心，也让我们更加坚信，只要守住初心、深耕实干，江 苏的高质量发展之路，必将越走越宽、越走越远。面向"十五五"，江苏马力全开，值得所有人期待。 【责任编辑：葛梦梦】 作为深耕文旅一线的"实践者"，保海燕直接拿锡山区荡 ...

Core Viewpoint - The commercialization of ancient towns has become a double-edged sword, where over-commercialization leads to a loss of uniqueness and cultural identity, prompting tourists to seek less commercialized alternatives [5][10][24]. Group 1: Historical Context and Development - The modern concept of ancient town tourism in China began in the 1980s with Zhouzhuang, which initially aimed to raise funds for preservation. By 1989, it received 55,000 visitors and generated approximately 200,000 yuan in revenue [7]. - Zhouzhuang's success led to a boom in ancient town tourism across the country, with a significant increase in visitor numbers and revenue, reaching 330 million visitors and over 1 billion yuan in revenue by 2007 [9]. - The concentration of ancient town attractions is notable, with six provinces housing over half of the ancient town scenic spots, creating a cluster effect [9]. Group 2: Current Challenges and Trends - The phenomenon of homogenization is prevalent, with many ancient towns offering similar products and experiences, leading to a sense of fatigue among tourists [10][20]. - Tourists are increasingly engaging in "reverse tourism," seeking lesser-known towns that retain their authenticity and local life, as seen in the shift from popular destinations like Lijiang to lesser-known towns like Jianchuan [11][20]. - Despite the commercialization, ancient towns like Fenghuang still attract significant visitor numbers and revenue, indicating a strong economic potential [20]. Group 3: The Role of Commercialization - Commercialization is not inherently negative; it supports modern tourism experiences by providing necessary infrastructure and services [13][16]. - However, the current commercial models often lack cultural depth and fail to convert the unique historical and cultural attributes of ancient towns into meaningful experiences [25][27]. - Successful examples like Wuzhen demonstrate the potential for a balanced approach that integrates cultural storytelling with commercial activities, enhancing the overall visitor experience [25][27].

Group 1 - The core event is a grand long street banquet held in Tongxiang Puyuan Fashion Town, Zhejiang, to celebrate the New Year [2][4][6] - The banquet features local specialties such as lake sheep hot pot and crispy sheep noodles, creating a warm and aromatic atmosphere for visitors [2][4][6] - Visitors engage in traditional activities like投壶 (Tossing Pot) and fish lantern parades, enhancing the experience of Song Dynasty cultural life [2][4][6]

Group 1 - The core idea of the articles highlights the efforts of Shunxi Ancient Town in Pingyang County, Zhejiang, to attract tourists during the winter season by creating new consumption scenarios and enhancing visitor experiences [1][4][6] Group 2 - Shunxi Ancient Town boasts a high forest coverage rate of 82.5%, contributing to its fresh air and appealing natural environment, which enhances the overall visitor experience [4] - Tourists are engaged in local cultural activities, such as making traditional snacks like Huangniangao, transforming their experience from mere observation to active participation [4] - The town has received nearly 800,000 visitors this year, indicating a significant increase in tourism and local product sales, which are essential for the town's long-term development and economic sustainability [6]

Core Insights - The cultural tourism industry in Yancheng, Jiangsu, has gained recognition as a "hidden gem" with unique offerings that emphasize emotional value and storytelling, attracting a diverse range of visitors [1][2][25] - Yancheng's approach contrasts with overly commercialized projects by focusing on local history, red culture, and intangible heritage, creating immersive experiences for tourists [1][12][25] Group 1: Cultural and Historical Significance - Yancheng has a rich revolutionary history, exemplified by the New Fourth Army Memorial Hall, which serves as a center for red culture education and attracts families for patriotic education [3][4][11] - The city has successfully integrated historical narratives into modern experiences, such as the "N Coffee" that connects coffee pricing to historical events, enhancing visitor engagement [9][11] Group 2: Innovative Cultural Experiences - The New Fourth Army Memorial Hall has introduced interactive spaces and creative products, such as plush toys based on historical artifacts, to appeal to younger generations [6][7][9] - The Xixi Tianxian Yuan scenic area has differentiated itself in the competitive ancient town market by telling compelling local stories and offering immersive performances, leading to significant visitor growth [12][14][16] Group 3: Economic Impact and Cultural Consumption - The rise of cultural tourism in Yancheng has led to increased visitor numbers, with the Xixi Tianxian Yuan attracting over 3 million visitors last year, showcasing the economic potential of cultural heritage [12][16] - The Bamboo Forest Restaurant has become a nostalgic venue for older generations while attracting younger visitors, illustrating the successful blending of cultural heritage with modern dining experiences [19][24] Group 4: Future Directions - Yancheng's cultural tourism initiatives reflect a broader trend of utilizing cultural assets to drive economic growth, emphasizing the importance of storytelling in enhancing a city's appeal [25][26] - The city is actively developing various cultural projects that connect traditional heritage with contemporary experiences, fostering a sense of identity and community among visitors [18][26]

Core Insights - The article highlights the emerging trends in cultural tourism in ancient towns during the National Day and Mid-Autumn Festival, emphasizing the shift from mere sightseeing to immersive experiences [1][2][4]. Group 1: Trends in Cultural Tourism - The "Guofeng Guochao" theme has become central to cultural tourism in the Yangtze River Delta, with activities like wearing traditional costumes and interactive experiences gaining popularity [2][3]. - Tourists are increasingly seeking to become part of the stories of ancient towns, leading to the introduction of various services such as makeup, photography, and themed markets to enhance the immersive experience [3][4]. - The rise of night tourism has been notable, with a nearly 10% increase in night visitor numbers compared to the previous year, showcasing the integration of beautiful scenery and local cuisine [3][4]. Group 2: Addressing Homogeneity - The "thousand towns look alike" issue persists, with many ancient towns sharing similar cultural and architectural features, leading to visitor fatigue [5][7]. - Towns like Wuzhen have successfully differentiated themselves by creating unique travel products and experiences, such as light shows and literary-themed activities, attracting significant visitor numbers [5][7]. - The focus is shifting from ticket sales to creating engaging cultural experiences, with operators encouraged to think like curators of living cultural museums [7][8]. Group 3: Collaborative Development - The integration of transportation networks, such as high-speed rail, is facilitating the growth of a collaborative tourism economy among ancient towns, moving away from a ticket-based model [9][12]. - The article suggests that ancient towns should form a "super Jiangnan ancient town cluster" that offers a rich and complementary experience rather than competing individually [9][12]. - Utilizing big data for shared insights on visitor preferences and behaviors can enhance marketing strategies and improve visitor management across towns [12].

Core Viewpoint - The development of ancient towns in China has faced significant challenges, with many projects, including the Duyong Ancient Town, experiencing substantial financial losses and operational difficulties, leading to a growing number of "empty towns" across the country [1][2][7]. Group 1: Financial Performance and Challenges - Duyong Ancient Town, built with an investment of 2.4 billion yuan, has accumulated losses exceeding 1 billion yuan by the end of 2024, with a single-year loss of 596 million yuan in 2024 [2][5]. - The project was initially expected to generate annual revenues of 500 million yuan and a net profit of 200 million yuan, but it has failed to meet these expectations [5]. - Nearly half of the 2,800 ancient towns in China are projected to become "empty towns" by 2025, indicating a systemic issue within the sector [1][7]. Group 2: Market Saturation and Similarity - There are over 27,000 tourism-related enterprises in the ancient town sector, with nearly 40% facing poor operational conditions, including liquidation or suspension [7]. - The proliferation of similar architectural styles and commercial offerings across ancient towns has led to visitor dissatisfaction, with many tourists noting the lack of uniqueness [9][10]. - A survey indicated that 95.31% of respondents had participated in ancient town tourism in the past two years, yet many expressed frustration over the homogeneity of these destinations [19][21]. Group 3: Cultural and Operational Insights - Successful ancient towns, such as Wuzhen and Xitang, have maintained their cultural integrity and adapted to modern tourist preferences, contrasting with poorly managed projects that lack historical context [15][21]. - The failure of Duyong Ancient Town serves as a warning for the industry, emphasizing the importance of genuine cultural engagement and effective operational management rather than mere replication of successful models [15][21]. - Tourists are increasingly seeking immersive experiences rather than superficial visits, indicating a shift in preferences that ancient towns must adapt to in order to thrive [17][21].