Core Viewpoint - The "Ancient Town Celebrating the New Year" series of activities in Faku County, Shenyang, aims to enhance cultural tourism offerings and create a festive atmosphere, running from February 10 to early March [1] Group 1: Event Highlights - The event innovatively combines various cultural elements such as ice and snow, health, food, and intangible cultural heritage to create an immersive experience for visitors, presenting a unique Northeast New Year celebration [2] - The ancient town features various functional areas including lantern displays, intangible cultural heritage experiences, and traditional performances, allowing visitors to engage in activities like tasting local delicacies and participating in traditional games [2][3] Group 2: Consumer Engagement - The event includes a vibrant market showcasing over a hundred types of traditional New Year goods, such as Faku liquor and handmade crafts, catering to the new consumer demands during the Spring Festival [3] - Special promotions like free parking, complimentary drinks, and a dedicated shuttle bus service from Shenyang to the scenic area are introduced to enhance visitor experience [3] Group 3: Health and Wellness Focus - The "Healthy New Year" concept is emphasized through the establishment of a health goods market, featuring traditional Chinese medicine consultations and health food displays, aligning with the health needs of different visitor groups [3] Group 4: Cultural and Agricultural Experience - The "Straw Experience Park" is created to reflect traditional farming culture, showcasing the process of making local delicacies and providing a nostalgic rural New Year atmosphere [4] Group 5: Future Development - Faku County aims to leverage its resources by integrating low-altitude tourism, ice and snow entertainment, and cultural tourism, creating new tourism experiences and promoting sustainable economic development [6]

Core Insights - The "Ancient Town Celebrates the New Year" series of events has officially launched, centered around the AAAAA-rated Aisin Gioro Royal Museum, integrating various cultural elements such as ice and snow, health, food, and intangible cultural heritage to create an immersive experience for visitors [1][2] Group 1: Event Highlights - The ancient town features carefully designed areas for lantern displays, intangible cultural heritage experiences, theatrical performances, and festive dining, enhancing the visitor experience with traditional costumes and interactive activities [2] - The "Straw Paradise" farming experience area recreates traditional Northeast rural scenes, showcasing the process of making local delicacies [2][3] - The event includes a bustling marketplace with over a hundred types of traditional New Year goods, such as local liquor and snacks, contributing to a vibrant festive atmosphere [2] Group 2: Visitor Experience Enhancements - The ancient town has introduced diverse attractions to meet new consumer demands during the Spring Festival, including themed activities like "Dress Up and Explore the Ancient Town" and a health-focused marketplace featuring traditional Chinese medicine and wellness services [3] - Special promotions such as free parking, complimentary liquor, and a dedicated shuttle bus service from Shenyang to the scenic area have been implemented to improve visitor accessibility and experience [3] - The integration of low-altitude experiences, ice and snow entertainment, and cultural tourism aims to enrich the rural tourism offerings, with plans for themed fireworks shows and cultural activities throughout the festival period [4]