Core Insights - The article highlights a competitive market event among international beauty brands at Nanjing Deji Plaza during the Qixi Festival, showcasing strong consumer engagement and brand strategies [1][3][12] Group 1: Market Performance - Nanjing Deji Plaza is projected to achieve a revenue of 24.5 billion yuan in 2024, solidifying its position as a leading high-end shopping destination in China [3] - The opening of Louis Vuitton's first independent beauty store globally at Deji Plaza received a positive market response, with some limited edition products selling out on the first day [3][14] - Dior's Qixi marketing campaign led to significant sales growth, particularly for its new lipstick series, which has become a market highlight [3][5] Group 2: Consumer Trends - There is a notable increase in interest and purchasing intent among younger consumers for Gucci's fragrance and makeup products during the Qixi Festival [5] - The beauty sector at Deji Plaza is undergoing brand adjustments and upgrades, with new entries like Le Labo, enhancing its high-end beauty brand matrix [8] - Market surveys indicate that over half of Chinese consumers show a strong interest in personalized products and services, driving brands to enhance experiential offerings [12] Group 3: Marketing Strategies - Brands are innovating their marketing strategies by focusing on experiential consumption, with Dior's "Stunning Red Pavilion" featuring interactive areas like smart makeup mirrors [9] - Gucci's "Dream Garden" created an immersive fragrance experience, effectively boosting sales and consumer engagement [9][11] - Louis Vuitton's personalized engraving service and limited product offerings successfully created a sense of exclusivity and urgency among consumers [11] Group 4: Market Outlook - The results of the Qixi marketing campaigns reflect a recovery trend in the high-end beauty market, with expectations for steady growth in the second half of the year [14] - As traditional consumption peaks like Mid-Autumn Festival and National Day approach, brands are preparing new marketing initiatives to capitalize on the market momentum [14]