Core Insights - The eighth China International Import Expo (CIIE) showcased a growing interest in hearing aids, with major companies like Sonova and Oticon presenting their latest AI-driven products, indicating a shift towards advanced technology in this sector [1][4][6] Industry Trends - The hearing aid market is increasingly focusing on AI technology, with products designed to enhance user experience by improving sound clarity and reducing listening fatigue. For instance, Sonova's new hearing aids claim a 50% improvement in speech understanding and a 37% reduction in listening fatigue [4] - Domestic companies are also leveraging AI, as evidenced by Kefu Medical's collaboration with Tencent Cloud, which resulted in a new bone conduction hearing aid that improves speech clarity by up to 85% in noisy environments [4] Competitive Landscape - The competition in the hearing aid market is intensifying, with both domestic and international players adopting similar technological advancements. Companies are utilizing deep neural network algorithms to differentiate between voices and reduce background noise [4][6] - There is a significant price disparity between domestic and imported hearing aids, with Kefu's products priced below 3000 yuan, while Oticon's and Sonova's products can exceed 30,000 yuan for single-ear models [6] Consumer Considerations - The effectiveness of hearing aids is heavily influenced by the fitting process, which varies significantly based on the skill level of the fitters. Consumers are advised to research and choose reliable fitting services to avoid misleading practices [7]