Market Overview - The Chinese infant care products market is expected to exceed 30 billion yuan by 2025, driven by the "refined parenting" concept despite a declining birth rate, with approximately 8.9 million newborns in 2024 [1] - 58% of parents are willing to pay for premium products, with families in first-tier cities spending an average of over 2,500 yuan annually on care [1] - Regulatory frameworks like the "Regulations on the Supervision of Children's Cosmetics" are promoting industry standardization, with 63% of newly registered plant-based products in 2024 [1] Product Innovation Trends - **Ingredient Precision**: The Asian market emphasizes a "natural + efficacy" combination, with local ingredients like milk ghee and Ayurvedic turmeric seeing a 30% increase in application. Brands like Dacos are enhancing trust through experimental data such as "48-hour long-lasting hydration" [3] - **Environmental Technology Breakthroughs**: The European market is leading with "waterless formulas + sustainable packaging," with 45% of German parents willing to pay a premium for eco-friendly products. Domestic brand Pigeon has launched biodegradable wipes, reducing plastic usage by 60% [3] - **Scene-Specific Innovations**: The penetration rate of sunscreen products has increased from 12% to 18%, with Anwei's pure physical sunscreen becoming a bestseller. Functional products targeting eczema and heat rash are growing at over 40% [3] Competitive Landscape and Industry Challenges - The current market structure is "dumbbell-shaped," with high-end international brands (e.g., Johnson & Johnson, MAM) holding a 35% market share, while domestic brands capture the lower market with prices averaging 42% lower than imported products [4] - Rising raw material costs, such as a 25% year-on-year increase in glycerin prices in 2024, and new cross-border regulations are intensifying industry reshuffling [4] - From 2025 to 2030, companies with medical endorsements (e.g., hospital co-branded products), smart monitoring capabilities (e.g., wetness sensing technology), and OMO (Online-Merge-Offline) service capabilities are expected to dominate the market [4]