Core Viewpoint - The advertisement by the well-known frozen food brand "He Kou Wei" has sparked controversy due to its portrayal of traditional gender roles, leading to public backlash and a subsequent apology from the company [1][2][5]. Group 1: Advertisement Content - The advertisement features two scenes: one depicting a mother struggling to cook and another showing a mother happily dining with her child, accompanied by the caption "Instead of 'fighting' in the kitchen, spend more time playing with your baby" [2]. - Critics argue that the ad reinforces the stereotype of mothers solely responsible for cooking and childcare, potentially perpetuating societal norms [2]. Group 2: Company Response - Following the backlash, the company has communicated with the advertising partner to adjust and replace the controversial advertisement [4]. - On January 6, the official account of He Kou Wei issued an apology, acknowledging that certain details in the ad led to negative associations among consumers and expressing sincere regret to those affected [5].