Core Points - The announcement of the withdrawal of Kuaishou's top streamer, Xinba, due to serious health issues has raised questions about the authenticity of his departure, given his history of multiple withdrawals from the platform [1][3][5] - Xinba's career has been marked by controversies, including conflicts with other streamers and issues related to product promotions, which have affected consumer trust in live commerce [3][4] - The live commerce industry is experiencing a tumultuous phase, with Xinba's dramatic exits reflecting both the potential and the challenges faced by top influencers [4][5] Summary by Sections Xinba's Withdrawal - Xinba announced his withdrawal from live streaming due to severe lung disease requiring extensive medication, transferring management of his account to his wife [1] - This marks his fifth announcement of withdrawal, leading to skepticism about whether this is a genuine exit or another publicity stunt [3][5] Career Highlights and Controversies - Xinba rose from a regular salesperson to a leading figure on Kuaishou, with over 100 million followers and a record single-session sales of 21 billion yuan [3] - His career has been punctuated by several controversies, including a high-profile conflict with another streamer in 2020, the "fake bird's nest" scandal, and issues with product quality in his own brand [3][4] Impact on the Industry - Xinba's repeated withdrawals and the surrounding drama highlight the volatile nature of the live commerce industry, where emotional narratives are often used to engage audiences [4][5] - The industry faces challenges regarding consumer trust and regulatory scrutiny, as seen in the backlash from various product-related controversies [4][5] - The ongoing tug-of-war between Kuaishou and Xinba illustrates the complexities of managing influencer relationships while maintaining platform integrity [4]