作为本届投洽会的主宾国，马来西亚展区与河南展区紧密相连。展区内，当地的特色食品饮品、健康保健产 品和生活时尚用品琳琅满目，散发着浓郁的东南亚风情。 6.5万平方米，参展企业超千家，第十五届河南投洽会展览展示有哪些新亮点？9月26日，走进郑州国际会展 中心，迎面看到的是处在"C位"的河南展区。 一边是身着汉服的乐师们端坐舞台，轻抚古琴、琵琶等传统乐器，悠扬的旋律在展馆回荡；另一边则是人形 机器人翩翩起舞，科技与传统的精彩对话，引发在场嘉宾阵阵惊叹。 农业、制造、数智、交通、文旅、科教六大板块，"实物+模型+多媒体"沉浸式矩阵，河南向世界展示中原大 地的发展成果和广阔前景。逐梦九天的"中原三号"卫星代表着河南在航空航天领域的最新成就；汴绣展台 上，传统绣品与时尚手袋、丝巾等衍生品相映成趣；汝瓷展区同样人气爆棚…… "我们正考虑与河南非遗代表性传承人合作，开发具有东南亚特色的文创产品。"来自新加坡的文化产业投资 者林女士，很看好汴绣与娘惹文化的融合潜力，认为这能打开新的国际市场。 特斯拉赛博越野旅行车、比亚迪"天神之眼"高阶辅助驾驶系统等智能科技产品吸引了众多科技爱好者的目 光。展区内，参观者可以近距离体验这些前沿 ...

Group 1 - The food and health supplement industry on Xiaohongshu is experiencing an upward trend, with reading and search volume increasing by 81% and 40% respectively from 2025 to the present [1][11][12] - During the Double 11 shopping festival, content on the platform significantly influences user decisions, with 73% of monthly active users actively searching and 90% of those influenced by content [1][13][18] - The platform's closed-loop e-commerce GMV increased by 117% year-on-year, with 35% of users actively sharing their experiences [1][18] Group 2 - High-potential segments in the food and health supplement industry focus on three main areas: traditional Chinese health supplements, ready-to-eat meals, and snack foods [1][22][25] - Searches for traditional Chinese health supplements increased by 60% during Double 11, with popular items including bird's nest and donkey-hide gelatin, while new favorites like astragalus and angelica are emerging [1][22][27] - Ready-to-eat meal searches rose by 42%, led by Chinese pastries and pre-prepared hot pot dishes, primarily targeting young consumers seeking convenience and nutritional balance [1][22][41] Group 3 - The e-commerce strategy involves building a "spillover + direct + closed-loop" conversion system, optimizing content and targeting strategies to enhance user engagement and conversion rates [2][19][20] - Brands can achieve significant results, such as an 80%+ new store visit rate and a 4.X ROI through effective pre-promotion and targeted advertising [2][19] - The closed-loop e-commerce approach focuses on ROI, linking content directly to conversion efforts and enhancing efficiency through strategic planning [2][20][21]

9月21日，第22届中国—东盟博览会（下称"东博会"）在广西南宁闭幕。来自60个国家的3260家参展企 业满载而归。截至9月20日，本届东博会共取得成果超700项，其中经贸项目签约超500项，多领域、多 形式成果超270项。 今年东博会有一大亮点——作为东盟轮值主席国的马来西亚组建了由70多个机构组成的代表团参展，共 设约80个展位，涵盖食品饮料、日用消费品、教育服务、电子科技等多个领域。马来西亚驻广州总领事 馆贸易领事法拉哈娜·卡马鲁丁表示，马来西亚已连续22年参展，东博会不仅是马来西亚进入中国市场 的重要通道，更是推动马中经贸关系不断深化的桥梁纽带。除了食品饮料、棕榈油等传统的优势产品， 拉哈娜还强调，马来西亚希望能在高新技术等新兴领域与中国加强交流与合作。 引发关注的是，本届东博会成色十足的高科技元素。其中，AI或AI赋能展品占总参展展品比重超50%。 首设的AI专馆展出约1200项展品，涵盖约20款大模型、60款智能机器人、230款数字服务平台等，涵盖 多家头部企业的最新成果。值得关注的是，"AI唱主角"还是中国和东盟国家深度合作和互动的体现，比 如，首次参展的马来西亚科技创新部就带来了绿色能源AI场 ...

（众多中马两国企业在东盟博览会展台上达成合作，图片由马来西亚驻广州总领事馆提供） 南方财经21世纪经济报道记者胡慧茵 9月21日，第22届中国—东盟博览会（下称"东博会"）在广西南宁闭幕。来自60个国家的3260家参展企 业满载而归。截至9月20日，本届东博会共取得成果超700项，其中经贸项目签约超500项，多领域、多 形式成果超270项。 今年东博会有一大亮点——作为东盟轮值主席国的马来西亚组建了由70多个机构组成的代表团参展，共 设约80个展位，涵盖食品饮料、日用消费品、教育服务、电子科技等多个领域。马来西亚驻广州总领事 馆贸易领事法拉哈娜·卡马鲁丁表示，马来西亚已连续22年参展，东博会不仅是马来西亚进入中国市场 的重要通道，更是推动马中经贸关系不断深化的桥梁纽带。除了食品饮料、棕榈油等传统的优势产品， 拉哈娜还强调，马来西亚希望能在高新技术等新兴领域与中国加强交流与合作。 引发关注的是，本届东博会成色十足的高科技元素。其中，AI或AI赋能展品占总参展展品比重超50%。 首设的AI专馆展出约1200项展品，涵盖约20款大模型、60款智能机器人、230款数字服务平台等，涵盖 多家头部企业的最新成果。值得关注 ...

中新网钦州9月24日电 (记者 冯抒敏)秋日，走进位于广西钦州市灵山县旧州镇的平陆运河马道枢纽建设 现场，工程车辆穿梭往来，塔吊巨臂起伏转动，船闸主体已现雏形；而在平陆运河入海口附近的北部湾 港钦州港区自动化集装箱码头，自动化桥吊系统精准作业，无人驾驶集装箱小车在堆场忙碌穿梭。 "'十四五'以来，钦州抢抓平陆运河建设这一千载难逢的历史机遇，发挥区位、港口、政策优势，加快 建设高质量发展、高水平开放、高品质生活的滨海运河城市。"钦州市人民政府市长李玉成23日通过新 闻发布会披露，平陆运河工程全线开工以来，累计完成形象投资约596.81亿元，占工程概算的82.1%； 30万吨级油码头及航道、20万吨级航道、4个自动化集装箱码头相继建成投用，新增万吨级以上泊位16 个，新增港口通过能力4973.5万吨、集装箱通过能力263万标箱。 李玉成介绍，日趋完善的基础设施和物流网络，推动各类货物加速在钦州集聚，运输货物品类从不足50 种拓展至1000多种。钦州港港口货物吞吐量突破2亿吨，集装箱吞吐量2024年达到696万标箱、今年有望 突破760万标箱，比2020年增长92.4%；西部陆海新通道海铁联运班列年开行量突破100 ...

中新网钦州9月24日电 (记者 冯抒敏)秋日，走进位于广西钦州市灵山县旧州镇的平陆运河马道枢纽建设 现场，工程车辆穿梭往来，塔吊巨臂起伏转动，船闸主体已现雏形；而在平陆运河入海口附近的北部湾 港钦州港区自动化集装箱码头，自动化桥吊系统精准作业，无人驾驶集装箱小车在堆场忙碌穿梭。 9月23日， "'十四五'以来，钦州抢抓平陆运河建设这一千载难逢的历史机遇，发挥区位、港口、政策优势，加快 建设高质量发展、高水平开放、高品质生活的滨海运河城市。"钦州市人民政府市长李玉成23日通过新 闻发布会披露，平陆运河工程全线开工以来，累计完成形象投资约596.81亿元，占工程概算的82.1%； 30万吨级油码头及航道、20万吨级航道、4个自动化集装箱码头相继建成投用，新增万吨级以上泊位16 个，新增港口通过能力4973.5万吨、集装箱通过能力263万标箱。 李玉成介绍，日趋完善的基础设施和物流网络，推动各类货物加速在钦州集聚，运输货物品类从不足50 种拓展至1000多种。钦州港港口货物吞吐量突破2亿吨，集装箱吞吐量2024年达到696万标箱、今年有望 突破760万标箱，比2020年增长92.4%；西部陆海新通道海铁联运班列年开 ...

图为海口新海港和南港"二线口岸"（货运）集中查验场。张 茂摄（人民视觉） "百年以前，祖辈为生计'下南洋'；如今，我们不应缺席家乡的历史性机遇。"马来西亚海南籍侨胞、海 南燕喃堂生物科技有限公司总经理陈小叶说，海南自贸港今年12月18日将正式启动全岛封关运作，侨 胞"回乡创业正当时"。 2025年侨海青年发展大会日前在海口举办，来自埃及、德国、日本、俄罗斯等30余个国家和地区的侨海 青年代表等近400人参加活动。 海南是中国重要侨乡，随着海南自贸港建设的推进，越来越多侨界青年、留学归国人才来到海南创业就 业。多位侨胞新生代受访时表示，他们切身感受到海南自贸港建设的热潮，希望深入了解政策，寻找合 作契机，共享发展机遇。 "回到海南，既是'故乡的召唤'，也是'机遇的吸引'。"陈小叶坦言，她创立的燕窝品牌充分利用海南自 贸港"零关税"和加工增值免关税政策，大幅降低运营成本；计划在海南设立区域总部，将产品销往东南 亚和欧美市场。 更让陈小叶称赞的，是海南提供"保姆式"创业服务。"从公司注册、政策咨询到签证办理，都有'一站 式'服务，很多事情可以线上通办。"她说，当地政府还经常组织座谈会倾听侨胞诉求，提供税收、租金 优 ...

Core Viewpoint - The article highlights the emerging trend of unconventional health practices among young consumers, reflecting their desire for personalized, efficient, and engaging health management solutions [1][3]. Group 1: Consumer Trends - Young consumers are increasingly adopting unique health practices, such as incorporating unconventional ingredients into food and using health products in creative ways [1]. - There is a growing demand for health management that is both effective and enjoyable, with consumers seeking high efficiency and low burden in their wellness routines [3]. Group 2: Marketing Strategies - JD Health launched a promotional event on September 15-16, offering substantial health subsidies and discounts to cater to the diverse health needs of consumers during the autumn season [3][11]. - The event features a variety of health products, including traditional supplements and modern nutritional formulations, aimed at addressing common health issues faced by young people [6]. Group 3: Product Offerings - The promotional campaign includes high-end health products such as bird's nest, donkey-hide gelatin, and modern supplements like Coenzyme Q10 and fish oil, targeting specific health concerns like fatigue and cold sensitivity [6]. - JD Health also provides a range of health gifts for the upcoming Mid-Autumn Festival and National Day, focusing on practical health devices like blood pressure monitors and glucose meters, appealing to a more health-conscious gifting culture [9]. Group 4: Engagement and Experience - The event encourages consumer engagement through tasks that reward participants with health-related gifts, enhancing the overall shopping experience [3][11]. - JD Health's approach aims to create a comprehensive health experience that combines product offerings with psychological well-being, promoting a holistic view of health management [6][11].

Group 1 - The core issue revolves around the public dispute between Luo Yonghao and Xibei regarding the accusation of using pre-made dishes in their restaurants, which has escalated into a significant public relations crisis for Xibei [1] - Luo Yonghao's social media campaign against Xibei resulted in a substantial negative sentiment, with only 6% support for Xibei on Douyin, indicating a severe backlash against the brand [1] - The incident is described as Xibei's largest external crisis in its 37-year history, highlighting the potential impact of social media on brand reputation [1][19] Group 2 - The broader context of the food industry is marked by rampant issues related to false advertising and substandard products, particularly in the live-streaming sales sector [10][12] - The live-streaming market has seen a proliferation of influencers engaging in unethical practices, leading to a significant decline in consumer trust and potential harm to public health [10][14] - Regulatory bodies are beginning to take action against these practices, with a recent crackdown resulting in the suspension of over 20,000 live-streaming accounts and the closure of numerous channels [15]

Core Viewpoint - The decline of top livestreaming hosts like Xinba signifies the end of an era in the e-commerce landscape, revealing the vulnerabilities and risks inherent in their business models [21][22]. Group 1: Industry Dynamics - The livestreaming e-commerce sector has transformed from a blue ocean into a fiercely competitive environment, characterized by intense rivalry among top hosts [6][19]. - The relationships among leading hosts are competitive rather than collaborative, leading to a zero-sum game where one host's gain is another's loss [6][8]. - The competitive landscape is marked by rapid dissemination of negative news, often fueled by rival hosts seeking to capitalize on each other's missteps [8][9]. Group 2: Structural Vulnerabilities - Many top hosts operate with a "grassroots" team structure, lacking the robust systems necessary for sustainable business operations, such as supply chain management and compliance frameworks [10][12]. - The collapse of hosts like Viya and the controversies surrounding Xinba highlight systemic failures in legal, financial, and quality control processes [15][13]. - The reliance on a single host's persona creates a fragile business model that is susceptible to risks, as seen in Xinba's recent controversies [12][19]. Group 3: Persona and Trust Issues - The personal brand or persona of hosts is their most valuable asset, but it is also the most precarious, as it relies on continuous performance and public perception [16][18]. - Trust can erode quickly when hosts fail to align with their crafted personas, leading to significant backlash from their audience [18][19]. - The decline of trust in these personas is evident in the fallout from various scandals, which have led to a loss of credibility and consumer confidence [18][21]. Group 4: Future Outlook - The era dominated by super hosts is coming to an end, with a shift towards a more professional and diversified approach in the livestreaming e-commerce sector [21][23]. - The industry is expected to evolve into a healthier environment, focusing on mid-tier hosts and brand-driven content rather than solely on celebrity figures [21][23].