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中企出海需要哪些服务?这五项占比最大 | 出海峰会
吴晓波频道· 2025-03-26 17:09
Core Viewpoint - The article emphasizes that Chinese companies are entering a "professional service-driven" phase for overseas expansion, highlighting the importance of tailored services to navigate unfamiliar markets and reduce risks [1]. Group 1: Demand for Overseas Services - 41.2% of companies that have gone abroad or plan to do so urgently need overseas services, while 52% are still considering their options [1]. - The top five services needed by these companies include supply chain (63.6%), brand marketing (42.5%), overseas management consulting (42.5%), compliance (41.2%), and human resources (40%) [1]. Group 2: Supply Chain Dynamics - China has maintained its position as the world's largest exporter of intermediate goods for 12 consecutive years, with intermediate goods trade accounting for approximately 20% of global trade [3]. - In 2023, China's intermediate goods trade constituted 61.1% of its overall trade, marking a historical high [3]. - The "China+N" supply chain model is being adopted to enhance global supply chain competitiveness, transitioning from product and capacity export to integrated supply chain export [3]. Group 3: Brand Marketing Services - The globalization of Chinese enterprises is evolving into a phase where brand value is prioritized over production capacity, with overseas marketing being a crucial step [5]. - By 2025, overseas marketing investment by Chinese companies is expected to exceed $50 billion [6]. - Companies need to effectively understand target markets and create impactful brand narratives to achieve deep localization [6]. Group 4: Management Consulting Services - Cultural differences are seen as the most challenging factor in cross-border operations, with 78.3% of companies identifying it as a significant hurdle [8]. - Management consulting can help companies bridge gaps in information, resources, and communication, thereby mitigating risks associated with overseas expansion [8]. Group 5: Compliance Services - Compliance risks are a critical concern for companies going abroad, with 40%-60% of firms encountering compliance issues in host countries [10]. - Nearly 50% of Chinese companies have faced compliance checks or enforcement actions during their overseas operations [10]. - Early and systematic compliance planning can transform compliance from a cost item into a competitive asset [10]. Group 6: Human Resources Services - Human resources challenges are becoming a key factor in the long-term development of companies going abroad, particularly in managing cultural differences and complex legal regulations [12]. - Companies like Huawei and Transsion Holdings are leveraging local talent and cross-cultural management strategies to enhance their competitive edge [12]. Group 7: Collaborative Ecosystem - The establishment of the Huashang Overseas Industry Service Alliance aims to provide efficient and safe services for companies venturing abroad by connecting them with service providers, experts, and investors [13]. - The upcoming second Global Summit on Overseas Expansion will serve as a platform for companies and service providers to collaborate and share resources [13]. Group 8: Additional Service Needs - Beyond the primary five services, companies also require support in digital transformation, ESG, industrial services, financial and capital services, and local business establishment [14].