Core Viewpoint - The report highlights the operational performance and strategic initiatives of Jishi Media Co., Ltd. during the first half of 2025, emphasizing growth in various business segments despite challenges in user retention and market competition [1][12]. Company Overview and Financial Indicators - Jishi Media is the only unified cable television operator in Jilin Province, focusing on telecommunications, broadcasting, and satellite transmission services [3]. - The company reported a total revenue of approximately 997.16 million yuan for the first half of 2025, representing an 8.70% increase compared to the previous year [2]. - The net profit attributable to shareholders was approximately -232.22 million yuan, reflecting an 18.82% decrease year-on-year [2]. Business Segments - **Mobile Communication Business**: The company has entered the full-service operation era with the launch of China Broadcasting's 5G services, competing with major telecom operators [4]. - **Broadband Internet Services**: The company has achieved over 9 million households covered by fiber optic networks, with a coverage rate of 92% [4]. - **Live Television Services**: Utilizing advanced I-PON technology, the company offers high-capacity broadcasting services, supporting ultra-high-definition content [5]. - **Video-on-Demand Services**: The company operates a video-on-demand platform with 160,000 hours of content, achieving an average of 100 million clicks per month [5]. - **IPTV Services**: Jishi Media exclusively operates IPTV services in Jilin Province, providing a wide range of live and on-demand content [6]. - **Smart Home Services**: The company offers integrated smart home solutions, enhancing user experience through various digital services [7]. Strategic Initiatives and Challenges - The company aims to enhance user retention and service quality through targeted marketing and improved customer service standards [12][14]. - Despite revenue growth, challenges include declining user renewal rates and low average revenue per user (ARPU) due to insufficient market response and innovation [13]. - The company is focusing on digital transformation and technological innovation to strengthen its market position and improve operational efficiency [14][15].