Core Insights - The company reported a sales revenue of RMB 1,338.0 million for the six months ending June 30, 2025, representing a year-on-year increase of 27.9% [1] - Adjusted profit for the same period was RMB 320.3 million, up 9.6% year-on-year, while net profit turned positive at RMB 296.5 million compared to a loss in the previous period [1] Group 1: Financial Performance - Sales from China increased from RMB 1,035.0 million to RMB 1,226.6 million, a growth of 18.5% [2] - Overseas sales surged from RMB 11.2 million to RMB 111.4 million, marking an increase of 898.6%, driven by strong performance in markets outside China, particularly in the U.S. and Indonesia [2] Group 2: R&D and Product Development - The company emphasized R&D with a team of 599 employees, accounting for 67.1% of total staff, reflecting an 81.0% increase year-on-year [1] - R&D expenditure reached RMB 128.8 million, representing 9.6% of total revenue and a 69.5% increase year-on-year [1] - The company has commercialized 19 IPs and launched 925 SKUs, including popular characters like Minions and Detective Conan [1] Group 3: Strategic Initiatives - The company plans to enhance R&D capabilities and expand its IP product portfolio to offer affordable toys [2] - There will be further investments in sales and marketing in both domestic and overseas markets, including hiring talent with expertise in offline channels and international market expansion [2]