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首店首展引来众多年轻人 江汉路假期首日迎客42万
Chang Jiang Ri Bao· 2025-10-03 00:50
Core Insights - The article highlights the vibrant atmosphere and increased foot traffic in Jianghan Road during the National Day holiday, with a notable rise in sales and customer engagement [1][2] Group 1: Foot Traffic and Sales Performance - On the first day of the holiday, the foot traffic in the Jianghan Road area reached 420,000 visitors, marking a 3% year-on-year increase [1] - Sales during the same period amounted to 42.926 million yuan, reflecting a 4% year-on-year growth [1] Group 2: New Store Openings and Attractions - The opening of the "Hubei No. 1 Store" by Miniso in the Hankou STAY shopping center attracted significant customer interest, with long queues forming even before the store opened [1] - The store, which spans approximately 2,000 square meters and features various themed areas, focuses on appealing to the younger demographic through popular IP products [1] - The "Naruto" themed exhibition, held for the first time in Hankou, is expected to generate sales of around 1.5 million yuan over its one-month duration [1] Group 3: Strategic Focus on Youth Engagement - The Hankou STAY shopping center aims to enhance the social experience for young consumers, with facilities like escape rooms and KTV, resulting in an average customer stay of 70 minutes [2] - The center's occupancy rate has reached approximately 93%, with confidence boosted by the holiday traffic and sales data [2] - The X118 project also experienced a successful opening, with a 99% occupancy rate and the introduction of 10 new stores related to the youth-oriented market [2] - Jianghan Road is positioning itself as a "youth social center," continuously attracting first-time stores and exhibitions to create a unique youthful ecosystem [2]