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“餐超”悄然兴起,一场重塑日常消费图景的新变革。
Sou Hu Cai Jing· 2025-08-19 17:42
Group 1 - The core concept of the "restaurant-supermarket" model is a complete disruption of traditional retail logic, transforming supermarkets into integrated consumption scenarios that combine shopping, dining, socializing, and experiential elements [4][5] - This model successfully merges the efficiency of online instant retail with the immersive experience of offline spaces, creating a strong traffic loop and enabling rapid delivery services [4][5] - The "restaurant-supermarket" model has changed consumer shopping habits, making supermarkets a place for social interaction and healing rather than just a transactional space [2][4] Group 2 - The target demographic for the "restaurant-supermarket" model primarily consists of young professionals aged 25-35, who represent 53% of users at Hema, indicating a strong demand from this group [8][9] - Consumers are increasingly seeking a combination of efficiency, quality, convenience, and experience, with 26% of consumers prioritizing convenience alongside price [5][8] - The rise of the "restaurant-supermarket" model is a direct response to changing consumer demands and societal trends, such as urbanization and the increasing participation of women in the workforce [9][12] Group 3 - Successful examples of the "restaurant-supermarket" model include the transformation of Yonghui Supermarket's traditional stores into warehouse membership stores, resulting in a 136% increase in daily foot traffic and a 139% increase in sales [11] - Hema has achieved overall profitability in 2024, demonstrating that the "restaurant-supermarket" model can be commercially viable and providing a reference for future entrants [11][12] - The future of the "restaurant-supermarket" sector will likely see intense competition, with only a few dominant players surviving, necessitating a strong brand identity centered around freshness, quality, and convenience [11][12]