Core Viewpoint - The article emphasizes that the next decade will be the era of personal IP, highlighting its significant correlation with career and wealth growth [2][7]. Group 1: Historical Context - In ancient agricultural civilization, many brands were named after individuals, reflecting the importance of personal credibility in business due to limited social circles [3]. - The personalization of brands, such as those named after individuals, enhances recognition and trust, making it easier for consumers to connect with the brand [4][5]. Group 2: Future of Personal IP - The article outlines five key strategies for building a personal IP in the coming decade: - **Unique IP Personality**: Developing a distinctive personality is crucial in a saturated market, where individuality is a valuable asset [8]. - **Super Organization**: Creating an efficient organization around the personal brand can enhance effectiveness, especially in crisis management [11][12]. - **Productization of IP**: Transforming personal IP into standardized products is essential for realizing commercial value [13][14]. - **Efficient Management of Private Traffic**: In an era of expensive public traffic, converting public traffic to private domains is vital for cost-effective engagement [15][16]. - **Digital Avatars**: Utilizing digital avatars or agents to work on behalf of the personal brand can create new opportunities for engagement and monetization [17]. Group 3: Investment Perspective - The article concludes that amidst constant change, the most reliable investment is in oneself, emphasizing the importance of personal development and branding [19][20].