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董宇辉分手暴富,俞敏洪还在煎熬
36氪· 2025-08-26 14:23
以下文章来源于盐财经 ,作者辰夕 盐财经 . 文 | 辰夕 编辑 | 江江 来源| 盐财经 (ID:nfc-yancaijing) 封面来源 | 企业官网 罗永浩点燃了舆论风暴。2025年8月16日,他转发了一条有关"董宇辉走后东方甄选股价暴 涨229%"的微博,并评论称,董宇辉自立门户一年收入二三十 亿,而在东方甄选时北京买房还要借 钱交首付。"与辉同行"方面随后回应,这信息不属实,但舆论已经开始发酵。 罗永浩 评论称董宇辉自立门户一年收入二三十亿 过去一周,东方甄选的股价像坐过山车一样,先是暴涨超过20%,接着又急跌20%,全天振幅超过40%,市场一片哗然。 投资者在盯着行情屏幕,网友在刷着各种传言:"CEO周成刚被立案调查""前CEO孙东旭要离职""佣金率长期超30%"……流言四起,最终公司不得不出面 澄清。但即便如此,外界的疑虑并未消散。毕竟东方甄选从诞生到现在,几乎一直伴随着话题和争议。 就在此时,2025年8月22日晚间,东方甄选公布了最新财报。这份财报,也是俞敏洪与董宇辉"分手"后的第一份成绩单——虽然营收下滑、订单减少,却 也出现了扭亏为盈的迹象——这给外界传递了一个信号,东方甄选正在努力寻找 ...
否认年入数十亿:董宇辉与老东家发展路径现分野
Zhong Guo Jing Ying Bao· 2025-08-22 21:19
中经记者 许礼清 北京报道 "董宇辉自立门户后,一年的收入是二三十个亿。"近日,罗永浩在微博爆出猛料。同时,他还提及董宇 辉在东方甄选任职期间"在北京买房需借钱交首付"。 罗永浩的"仗义执言"一语激起千层浪,尽管与辉同行随即向媒体表示:"该信息不属实",但如此鲜明的 对比和巨大的财富差距,瞬间点燃舆论场,董宇辉和与辉同行的赚钱能力也再次被放到聚光灯下审视。 财富跃迁:借钱买房到年入数十亿元? 近日,罗永浩在微博的一则言论,引发全网对头部主播收入的又一轮惊叹与质疑。记者梳理发现,起初 是一位网友发文称:"当初觉得东方甄选没有董宇辉就完了,你看倒闭了吗?"随后,罗永浩转发该微博 并发文表示:"董宇辉自立门户后,一年的收入是二三十个亿,跟着铁公鸡的时候,北京买房还要借钱 交首付。" 随后与辉同行向媒体否认,但董宇辉强大的号召力有目共睹,他也不是第一次被卷入天价收入风波。此 前网上传出一张"主播收入排行榜"截图,董宇辉以年收入28.541亿元位列榜首。董宇辉曾在直播间惊 呼"自己都吓一跳",直言"造谣一张嘴,辟谣跑断腿"。 回溯到2024年7月,东方甄选公告以7658.55万元将与辉同行100%股权出售给董宇辉,俞敏 ...
那些小创业者们的困扰
创业邦· 2025-08-21 10:14
以下文章来源于秦朔朋友圈 ,作者刘捷 秦朔朋友圈 . 秦朔朋友圈是由中国著名媒体人、财经观察家秦朔牵头创立的一个新媒体与专业服务品牌,包括微信公 众号、微博、视频节目、音频节目等。内容聚焦于经济、金融和商业领域,关注重点为全球和中国财经 商业热点、企业家精神、创新与发明创造、商业文明探索等。 来源丨 秦朔朋友圈( ID:qspyq2015) 作者丨刘捷 图源丨Midjourney A小姐有阵子没来找我了。 在与他们的交流中,我发现小创业者们的困扰集中在三个问题上。 第一个问题,更多的客户在哪里? 小创业者的目标客户群都不大,主要包括几类:一部分私域的高净值人群;几个私人关系维护的企业 或平台客户;某个局部地域的普通消费者。随着业务的拓展,很快客户基数就会遇到瓶颈,持续的获 客能力不足。 B先生致力于通过就医通道问题的解决,赢得向客户继续销售细胞、菌群等高客单价的产品和服务, 由于通道狭窄,潜在客户的数量增长缓慢。然后他希望增加其他社群和平台的合作,就像A小姐所做 的,但是尝试下来发现人群并不能精准地匹配。问题出在哪里? 之前有一阵,隔三岔五要约我咖啡,作为一个通过做社群来从事美业和康养服务的小创业者,她一直 ...
雷军带火“社恐总裁”,海尔周云杰“出道”的150天
3 6 Ke· 2025-08-08 10:28
周云杰的流量实验 一个不喜欢站在聚光灯下的人,以一种意外方式走红,并且还要频繁露面——这正是海尔"当家人"周云杰的现状。 今年全国两会期间,周云杰与雷军共同亮相"代表通道"时,意外被雷军带火,成为上半年最意外的一次走红。 事实上,在过去很长一段时间,周云杰对打造个人IP都比较谨慎。 周云杰认为,企业家打造个人IP最终还要回归产品和服务,否则就会成为噱头。 甚至,周云杰曾公开袒露,他不想做网红,而是希望海尔的每个员工都能成为自己的代言人。 在周云杰眼中,海尔更关注的是产品的品质、服务,以及用户体验。 但似乎舆论难违,3月21日,周云杰官宣入驻抖音、视频号以及回归微博,要尝试与网友互动,倾听网友的声音。 至此,一个不喜欢抛头露面的理工男,在流量的裹挟下不得不向现实妥协。 让人好奇的是,从3月5日走红至8月5日,这期间约150天,周云杰在社交平台的表现如何?是否接住了泼天流量?是一位合格的"网红"吗? 接住了雷军的"糖" 谁都没想到,周云杰会因一个表情而刷屏。 在3月5日两会"代表通道"上,雷军引起大批媒体围观。而与雷军鲜明对比的是,站在雷军背后的"神秘男人"周云杰则略显严肃,这一幕被网友制成表情包 后迅速刷屏。 ...
创业者不要再做个人IP了
3 6 Ke· 2025-08-05 02:36
Core Viewpoint - The article discusses the distinction between personal branding and personal IP for entrepreneurs, emphasizing that while personal branding is a long-term asset, personal IP has become a short-term marketing tool that can lead to significant risks and costs [5][7][14]. Group 1: Entrepreneurial Stories and Lessons - The story of Trevor Milton, founder of Nikola, illustrates the pitfalls of prioritizing personal IP over sustainable business practices, leading to his downfall after a brief period of success [2][3]. - Milton's rise and fall serve as a cautionary tale for entrepreneurs who may be tempted to chase short-term visibility at the expense of long-term credibility [3][14]. Group 2: Definitions and Distinctions - Personal branding is defined as a long-term accumulation of positive experiences and trust, while personal IP is seen as a short-lived marketing tool that can quickly become obsolete [5][6]. - The article argues that personal IP lacks the durability and credibility of personal branding, which is built on consistent and authentic contributions [5][7]. Group 3: Time and Resource Management - Entrepreneurs are cautioned against investing excessive time and resources into building personal IP, as it detracts from their primary responsibilities of strategic decision-making and product development [8][9]. - The article highlights that the effort to create a personal IP often leads to a misallocation of valuable time and resources that could be better spent on core business activities [9][10]. Group 4: Alternative Marketing Strategies - Instead of focusing on personal IP, companies are encouraged to foster a culture where all employees contribute to marketing efforts, leveraging collective strengths for more sustainable brand promotion [12][13]. - The article suggests that empowering employees to share their experiences and insights can create a more authentic and effective marketing strategy than relying solely on the entrepreneur's personal brand [12][13]. Group 5: Conclusion and Reflection - The article concludes that the pursuit of personal IP can lead to significant risks, and entrepreneurs should maintain a clear understanding of the costs associated with such endeavors [14][15]. - It emphasizes the importance of building a credible and lasting brand rather than succumbing to the allure of fleeting trends and short-term gains [14][15].
35岁裸辞不上班,我靠一人公司年入近百万
Hu Xiu· 2025-05-14 08:25
Group 1 - The core idea of the article revolves around the journey of an individual who left a stable job to start a one-person company, achieving nearly one million in annual income within three years [1][2]. - The initial confidence in starting the business stemmed from strong professional skills and a network of potential clients, but the actual experience proved to be different from expectations [2][9]. - The original business model focused on customized performance management solutions, which became ineffective as companies shifted their focus to cost-cutting and efficiency during economic downturns [3][4]. Group 2 - The individual initially relied on headhunting to sustain the business, as it was easier to secure contracts in a challenging environment [6][8]. - The transition to creating content on platforms like Bilibili marked a turning point, as it provided a way to engage with a broader audience while maintaining productivity [14][15]. - The content creation strategy emphasized the importance of emotional engagement combined with valuable information to attract viewers and generate interest [21][22]. Group 3 - The pricing strategy for consulting services was positioned higher than the market average, reflecting the individual's confidence in their expertise and the desire to filter clients effectively [31][32]. - The business model evolved to include standardized products, such as online courses, which allowed for recurring revenue without direct time-for-money exchanges [42][43]. - The individual highlighted the significance of continuous learning and adaptability in the face of changing market conditions, which is crucial for the survival of a one-person company [60][61]. Group 4 - The article discusses the challenges faced during the initial phase of entrepreneurship, particularly the impact of external economic factors on client budgets and spending [45][46]. - The importance of having a financial cushion and risk assessment before starting a business is emphasized, as it provides security during uncertain times [47][49]. - The individual advises aspiring entrepreneurs to take action rather than overthink, stressing that practical experience is essential for success [64][65].
想成为稻盛和夫?你可以试着这样打造企业家IP | 红杉汇内参
红杉汇· 2025-05-13 11:29
Core Viewpoint - The article emphasizes the importance of personal branding (personal IP) for entrepreneurs and company leaders, highlighting how it can enhance trust and connection with customers, suppliers, and investors [2][5][6]. Group 1: Importance of Personal IP - Entrepreneurs and founders serve as the most persuasive "human billboards" for their brands, influencing consumer perceptions through their personal stories and professional expertise [2][5]. - A strong personal IP can humanize a company, making it more relatable and trustworthy to consumers, especially in a market where traditional advertising is losing effectiveness [5][6]. - Research indicates that 63% of respondents feel companies with active social media presence from their CEOs appear more "warm," and 64% appreciate personal content shared by CEOs [5][6]. Group 2: Building Personal IP - Defining personal IP involves understanding one's true self and sharing personal experiences, education, and interests to resonate with potential customers [8][9]. - Targeting the right social media platforms is crucial; focusing on one or two platforms can yield better results than spreading efforts too thin [10]. - Continuously showcasing value through insightful content and personal stories can attract and retain audience attention [11][12]. Group 3: Networking and Consistency - Establishing connections with colleagues, clients, and partners is vital for building a personal IP, as recommendations and endorsements can enhance credibility [14]. - Consistent content updates and maintaining a unified brand image across all platforms are essential for reinforcing personal IP and professional credibility [15]. Group 4: Employee Personal IP - Employees' personal IPs can collectively shape a company's overall image, making it more approachable and relatable to potential clients [19]. - Engaging employees in personal branding efforts can significantly increase interaction rates on social media, often outperforming official company accounts [19].
如何打造你的个人 IP,这是我为你总结的入门指南
3 6 Ke· 2025-04-30 10:12
Core Viewpoint - The article discusses the essential elements of building an IP brand, focusing on the importance of personal branding and effective communication in the digital media landscape, particularly in short videos and live streaming. Group 1: IP Persona Development - The concept of IP persona refers to the impression or feeling that the audience forms after engaging with content, which is crucial for brand identity [2] - The process of refining an IP persona involves identifying and extracting relevant keywords that represent various aspects of an individual's identity, such as professional and personal tags [5] - The evolution of an IP persona can be seen through iterative versions, showcasing how specific elements are adjusted to enhance clarity and relatability [3][4] Group 2: Tag Extraction Model - The article suggests a model for extracting IP tags based on three categories: work-related tags, life-related tags, and personal state tags, which helps in defining a clearer IP persona [5] - The importance of prioritizing tags based on personal relevance is emphasized, allowing individuals to focus on the most significant aspects of their identity [7] Group 3: Highlighting Achievements - The SIGN model is introduced to help individuals identify their strengths and high points, focusing on Success, Interest, Growth, and Need, which can be used to articulate personal value [9][10] - The article encourages individuals to reflect on their past successes and unique traits to create a compelling narrative that showcases their value to potential followers or clients [11] Group 4: Value Co-Creation - The final goal of developing an IP brand is value co-creation, which involves clearly presenting the value one can offer to the audience in a logical and concise manner [11] - The article highlights the importance of including contact information and a personal slogan in the IP brand presentation to enhance engagement and recognition [12]
董宇辉不拧巴了,俞敏洪却被困住了
36氪· 2025-04-29 13:38
以下文章来源于字母榜 ,作者薛亚萍 字母榜 . 让未来不止于大 董宇辉"单飞"9个月后, 与辉同行的抖音粉丝数超过了东方甄选。 截至4月26日,与辉同行的抖音粉丝数为2865万,而东方甄选抖音主账号粉丝数为2859万。 这一结果并不令人意外。自去年7月董宇辉"单飞",东方甄选的粉丝数就陷入增长停滞甚至下滑,而与辉同行则节节攀升。第三方数据平台灰豚数据显示, 过去三个月,与辉同行新增粉丝超120万,东方甄选粉丝数减少了42万。 一增一减后,双方粉丝量站在了同一水位线上。粉丝变化趋势,也折射出两家公司在过去一年里的发展轨迹。 从带货成绩上来看,新抖数据显示,2024年,与辉同行成立第一年的销售额突破百亿元,成为抖音当年带货销售额最高的直播间。而东方甄选在2025财年上 半财年,即2024年6月-11月的GMV(商品交易总额)为48亿元,同比下降16.2%。 到了今年,双方在抖音带货的位次变化则更为明显。 今年1-3月,辉同行稳居抖音带货月榜前五,而东方甄选连续三个月跌出带货月榜前十。 与辉同行粉丝超过东方甄选。 文 | 薛亚萍 编辑 | 谭宵寒 来源| 字母榜(ID:wujicaijing) 封面来源 | IC ...
董宇辉不拧巴了,俞敏洪却被困住了
3 6 Ke· 2025-04-28 08:53
Core Insights - The competition between "Yuhui with Glory" and "Oriental Selection" has intensified since Dong Yuhui's departure, with "Yuhui with Glory" surpassing "Oriental Selection" in Douyin followers and sales performance [1][2][4] - Dong Yuhui's personal brand has significantly strengthened, leading to increased sales and a dominant position in the live-streaming market, while "Oriental Selection" has faced declining sales and follower growth [9][10][21] - The contrasting strategies of the two leaders, Dong Yuhui and Yu Minhong, have resulted in divergent paths for their respective companies, with Dong focusing on personal branding and Yu struggling with management and growth challenges [25][28] Summary by Sections Followers and Sales Performance - As of April 26, "Yuhui with Glory" has 28.65 million followers, while "Oriental Selection" has 28.59 million, marking a significant shift since Dong Yuhui's departure [2] - In the past three months, "Yuhui with Glory" gained over 1.2 million followers, while "Oriental Selection" lost 420,000 followers [2] - "Yuhui with Glory" achieved over 10 billion yuan in sales in its first year, while "Oriental Selection" reported a GMV of 4.8 billion yuan for the first half of the 2025 fiscal year, a 16.2% decline year-on-year [4][10] Leadership and Strategy - Dong Yuhui has embraced his role as a live-streaming influencer, actively building his personal brand through music and television appearances [5][22] - Yu Minhong has struggled to find new growth avenues after losing Dong, facing challenges in expanding product lines and adapting to a changing market [7][11] - The split between the two companies was characterized by a belief that they would benefit from independence, but the outcomes have varied significantly [8] Management Challenges - "Oriental Selection" has encountered management issues, particularly in maintaining relationships with its influencers, leading to dissatisfaction among some key figures [19][20] - Dong Yuhui's "Yuhui with Glory" has focused on institutional growth and talent development, while "Oriental Selection" has faced criticism for its management practices and lack of effective communication [14][18] - The contrasting paths highlight the importance of personal branding in the live-streaming industry, with Dong's approach yielding better results compared to Yu's more traditional management style [21][25]