Core Viewpoint - Jay Chou's concert has sparked a surge in cultural and tourism consumption centered around the "Zhou Classmate" IP, showcasing the integration of entertainment, tourism, and commerce [1][11]. Group 1: Event and Activities - The "Finding Zhou Classmate" event, featuring the official two-dimensional IP image of "Zhou Classmate," runs from September 13 to October 12, coinciding with the Shanghai Tourism Festival and Jay Chou's concert [4]. - The event includes six landmark locations in Shanghai, where giant statues of "Zhou Classmate" are displayed, creating themed scenes and pop-up stores [4][7]. - A special bus line has been launched for the event, allowing tourists to travel across six key points with a single ticket [7]. Group 2: Economic Impact - The concert is expected to generate ticket sales of 200 million yuan, directly driving 3.2 billion yuan in consumption across dining, accommodation, shopping, and tourism in Shanghai [13]. - The ticket prices for the concert range from 450 yuan to 2380 yuan, indicating high demand as tickets sold out within a minute [1][11]. - The integration of various consumption scenarios, including pop-up stores and transportation options like shared bikes and boats, enhances the overall consumer experience and spending potential [12]. Group 3: Consumer Engagement - The event emphasizes emotional value in consumption, particularly among younger consumers who are willing to spend on experiences that resonate with them [12]. - The collaboration with various brands and services, including ride-hailing and themed merchandise, aims to create a multi-dimensional experience for attendees [10][12].