Core Insights - Recent surge in gold prices, with spot gold exceeding 4300 yuan per ounce on October 17, reaching a historical high [1] - Significant increase in consumer demand for gold jewelry, particularly embedded gold ornaments, with sales on JD.com showing over 200% year-on-year growth since the start of the 11.11 shopping festival [1] - The market is favoring high-craftsmanship gold jewelry styles, including ancient, palace, and national styles, reflecting a growing consumer preference for aesthetic and cultural expression in gold purchases [1] Industry Trends - JD.com collaborates with renowned brands such as Chow Sang Sang, Chow Tai Fook, and Lao Pu Gold to offer a diverse range of embedded gold jewelry, including pendants, rings, bracelets, and earrings, with discounts starting from 15% [1] - The ongoing 11.11 shopping festival on JD.com highlights the trend of consumers seeking quality and variety in gold jewelry, enhancing their shopping experience [3] - Specific product examples include the Palace Museum series pendant inspired by cultural artifacts, showcasing the blend of traditional craftsmanship and modern design [4]