这意味着你买一克金子，要多付380元左右的品牌溢价费。这笔钱，甚至比很多年轻人一天的工资还要高。 于是，一个魔幻的场景出现了，商场的金店里冷冷清清，年轻人只逛不买；而几千公里外的深圳水贝，和各大银行的贵金属柜台，却被挤爆了。这种清醒直 接造就了水贝的"抢货潮"。在那里，金价仅1131元/克左右，买个50克的手镯能省出一台顶配手机。 对于那些纯粹想攒钱的人来说，银行金条成了绝对的顶流。工行、建行的报价贴近1000元/克，溢价只有2%。10克、20克的小规格金条一上架就"秒空"。只 要金子是真的，在哪里买根本不重要。 但问题来了，水贝太远，一般人去不了；银行金条虽好，但那是"金砖"，没法戴在脖子上美美地出门。 2026年1月4日，可能会被记入黄金消费史的一个转折点。这一天，国内现货黄金的基准价大概在996元/克。但如果你走进市中心的商场，看一眼品牌金店的 价签，心脏可能会漏跳一拍——足金999的零售价已飙升至1390元/克。 于是，一种"中间态"的玩法开始在社交圈流行——去特卖平台"捡漏"品牌金。 举个例子，像周六福那款经典的蝴蝶项链，某品会直接给到了6.1折。这相当于你用接近裸金的价格，买到了大牌的工艺和设计。 ...

1月6日早间，现货黄金持续上涨，站上4460美元/盎司；现货白银也攀升近1.5%，交易于77.6美元/盎司上方。 此前一天，全球贵金属市场已在开年首个交易日迎来"开门红"。1月5日早间，现货白银开盘即直线拉升近5%，最高触及76.358美元/盎司，COMEX白银期 货更是一度暴涨超7%；现货黄金同步大涨逾2%，重新突破4400美元/盎司关口。 当天，在金银强势上涨的带动下，钯金、铂金等贵金属也集体"狂飙"。现货铂金日内涨幅超过6%，现货钯金亦上涨4%。 在这一背景下，国内黄金消费市场呈现出哪些新特点？1月6日，潮新闻记者走访市场、商场，采访多位一线销售人员及多位消费者。 记者抵达市场时的实时金价 潮新闻记者 于瓅 摄 "现在买金，更多是买轻不买重" 但市场依旧对黄金长期看涨 "以前顾客买'三金'（金项链、金手镯、金戒指），经常一买就是上百克，总价也就五万元左右。现在同样一百克，要十几万了。"在杭州白马珠宝市场从 业多年的销售人员张敏（化名）告诉记者，"现在很多人买30克左右的手镯，已算是一笔不小的消费，甚至现在买手镯的人都少了，买个金戒指就当过年 了。" 金价持续高位运行，也改变了消费者的购买行为。多位销售人 ...

诶，你问今天金价啊？正好，我也刚瞅了一眼，是跌了点。不过啊，这事儿挺有意思，同样说跌价，你去金店、去银行、看回收，感觉可能完全不一样。咱 们今天就聊聊，这"黄金跌价"到底有几个面孔，又该怎么看懂它。 跌了，但没完全跌：市场价的"多层滤镜" 咱们先搞明白，平时新闻里说的"国际金价跌了"，指的是那种最纯粹、大宗交易的原料黄金价格。它就像黄金的"出厂批发价"，对全球政治经济新闻反应最 快。这个价格一波动，会迅速传导到国内上海黄金交易所的价格，比如提到每克1005元左右这个数。但这就结束了吗？远着呢。这个"批发价"传到咱们消费 者手里，要经过好几层"滤镜"。银行把它做成投资金条，加一点运营成本和薄利；金店把它设计成首饰，加上高昂的工费、品牌价值和店铺成本。所以， 当"批发价"每克跌了十块，传到金店柜台那件精美的首饰上，可能只体现为跌了五块，甚至因为工费调整，价格纹丝不动。这就叫"跌了，但没完全跌"。 买黄金的目的，决定了你该看哪个价 这才是关键。如果你买黄金，是为了结婚、送礼、自己戴着开心，那你就属于"消费者"。你应该重点逛金店，比较不同品牌的设计、工艺、售后和最终"一 口价"。这时候你会发现，像老庙、周大福这些，牌 ...

为什么都是金子，价格却能差出一截金链子？品牌柜台的销售会告诉你，这是工艺和设计的价值。周大福的"传承"系列古法金，表面那种温润的哑 光质感，是经过了多次手工打磨；那些造型精巧的3D硬金吊坠，虽然用料轻但技术难度高。这些看不见的成本，最后都折算进了每一克黄金里。你 为创意和手工付了费。 而像菜百这样的品牌，它的策略不太一样。它更像是北京老百姓的"黄金超市"，依托区域供应链的优势，把门店运营和品牌营销的成本压得相对低 一些。它的客群很多是讲究实在、看重纯金含量的消费者，对夸张的工艺溢价不那么敏感。所以它的金价，更像是黄金原材料价格加上一点必要的 金价这是要上天？昨天你看还是1367，今天推门进周生生，标签已经变成了1403元一克。就一晚上，什么都没干，你的金镯子凭空贵了36块。这可 不是什么算法推荐，是实实在在的黄金，攥在手里沉甸甸的那种。 2025年12月24日，很多人的朋友圈被金价刷屏了。不是微商广告，是真恐慌和真狂热。国际金价像是坐上了火箭，纽约那边的期金价格一口气捅破 了4500美元一盎司的天花板，历史新高。这股热浪几乎同时拍在了国内消费者的脸上。你走进任何一家大型商场的珠宝楼层，那种氛围都很微妙， 销售 ...

Core Insights - The promotional event for Laopu Gold at Wushang Mall has sparked a new wave of consumer enthusiasm, with expectations for this trend to continue through the New Year holiday [1][6] - Laopu Gold has gained significant popularity among young consumers, particularly on social media platforms like Xiaohongshu, with several of its products selling out quickly [1][6] Group 1: Promotional Activities - The promotional campaign includes substantial discounts and offers, such as a "buy 500,000 yuan get 5g gold coin" deal, with the value of the gold coin exceeding 6,000 yuan based on current gold prices [2][6] - The event has seen a high volume of foot traffic, with customers lining up early and some traveling from other regions specifically for the sale [6] Group 2: Sales Performance - On the first day of the promotion, sales exceeded 10 million yuan, indicating strong demand for Laopu Gold products [6] - The promotional activities have led to a 30% increase in consumer spending, with the brand giving away nearly ten 5g gold coins during the event [6] - The overall sales of Laopu Gold during the Spring Festival period saw a multiple increase year-on-year, contributing to a 35% growth in the gold and jewelry category at Wushang Mall [6]

"现在，不管是商家还是消费者，都已经慢慢适应新的市场变化。"在水贝从事黄金饰品生意近10年的朱经理打开手机， 时刻 关注 着 金价的变化。 11月1日，财政部、国家税务总局发布《关于黄金有关税收政策的公告》，明确黄金有关税收政策。新政落地后，不管是 终端消费还是投资渠道，整个黄金市场迅速发生连锁反应。新政落地至今已经超过一个半月，记者再次走访发现， 深圳 水贝市场的价格体系又悄悄发生改变。 此前，在黄金税收新政发布后，水贝市场各大交易中心的价格显示大屏会分别显示"投资金"与"首饰金"价格。不过，记 者最近看到一些水贝商家在微信朋友圈等社交账号上发布动态表示，市场管理趋严，水贝市场再无"投资金"。近日，记 者走访水贝市场发现，无论是线下大屏还是线上小程序都悄悄隐去了"投资金"。 对此，记者采访了水贝市场的多位商家。"其实，投资金就是大盘金价，首饰金就是金饰销售的克价，也就是加税之后的 价格。"朱经理表示，"黄金税收新政之前，水贝市场的各大交易中心只会显示大盘金价。税收新政推出初期，水贝市场 经历了一段价格混乱时期，每个商家的报价都不一样。随后，市场变成了分别显示'投资金'与'首饰金'价格，现在又变 了。所以，最 ...

品牌金饰"内卷"价差50元/克！菜百1302元/克 市场数据显示，黄金价格已从高位回落，不少品牌店的金饰标价仍然坚挺，以2025年12月17日为例，周大福等品牌足金约1353元/克，菜百约1305元/克，零 售区间大致在1305–1353元/克，离"每克千元"看似只差一步，实际差价却意味着几千元的不同。 走进实体店，你付得 与此形成对比的是银行和回收市场：2025年12月16日大多数银行的投资金条报价在约964–980元/克，回收价约941元/克，一块100克金条在原料层面的价差 就可能超过三万，银行金条为标准化、溢价低、流动性好、回购方便，更接近国际金价的波动，回收价反映了熔炼后的原料价值，解释了零售价与回收价之 间常见的近400元/克差距。 不同渠道反映不同诉求：零售市场卖的是装饰与情感价值，银行卖的是投资与资产属性，回收市场完成原料变现，价格下跌的消息传导速度与幅度在各渠道 并不一致，批发地如深圳水贝的报价又提供了另一层价格参考，显示从原料到成品的成本叠加如何形成终端高价。 国际因素也在持续影响国内金价：伦敦和纽约的金价、美元汇率、主要央行的货币政策、利率水平、地缘政治风险、以及全球经济前景，都会左右黄 ...

Core Insights - The gold market in 2025 is characterized by unprecedented demand and price surges, reflecting a shift in consumer behavior and local industry transformation in Guizhou [1][7]. Market Dynamics - Gold prices have reached historical highs, with retail prices at 1353 yuan per gram, leading to a decline in new jewelry purchases but an increase in gold bar exchanges [2][9]. - National gold consumption in the first three quarters of 2025 was 682.73 tons, a 7.95% year-on-year decrease, while gold bar and coin consumption rose by 24.55% to 352.116 tons, indicating a shift towards investment demand [2][9]. Consumer Behavior - Consumers are increasingly opting for smaller, more affordable gold items for special occasions, reflecting a change in purchasing priorities due to high prices [2][11]. - The trend of "lightweight consumption" is emerging, with younger consumers favoring high-design, lower-weight products, as seen in platforms like Xiaohongshu [9][12]. Investment Trends - Investment demand is driving market changes, with a 164.03% year-on-year increase in domestic gold ETF holdings, highlighting a strong shift towards investment over consumption [9]. - The price volatility of gold has led to cautious investment strategies among consumers, with some opting for gold funds despite the risks associated with price fluctuations [4][6]. Global Influences - The surge in gold prices is attributed to geopolitical tensions, a global central bank gold-buying spree, and adjustments in U.S. Federal Reserve policies, reinforcing gold's status as a safe-haven asset [7][9]. - The global central bank gold purchases increased from 450 tons in 2021 to 1089 tons in 2024, significantly impacting demand [7]. Local Industry Response - The high gold prices are benefiting local mining companies, with a reported 20% increase in gold production in the first three quarters of 2025 [15]. - Local artisans are adapting to market pressures by innovating in product design and focusing on cultural experiences, transitioning from selling products to offering immersive experiences [12][14]. Future Outlook - The gold and silver industries in Guizhou are expected to evolve towards high-value cultural products and tourism integration, leveraging local characteristics to enhance market positioning [17]. - The balance between investment enthusiasm and consumer spending will be crucial for the sustainable development of the local gold market [17].

印度是一个既充满繁华都市富豪纸醉金迷的生活，也有贫民窟中艰难求生的平民百姓的国家。在这个国家，无论是富裕还是贫困，黄金始终占据 着人们生活中不可忽视的位置。从印度首富家奢华无比的婚礼，到宝莱坞电影中五光十色的黄金服饰，再到贫民窟里简陋却期待满满的婚礼现 场，黄金的身影无处不在，它就像是印度社会的一种独特符号。 2020年，新冠疫情席卷印度，给这个本就经济落后、民众生活困难的国家带来了更大的困境。然而，在这极其困难的时刻，来自马哈拉施特拉邦 的一位49岁富商却做出了让人惊讶的决定。他花费了4000美元，为自己定制了一只重达60克的黄金口罩。 要理解印度人为何如此痴迷黄金，需要追溯其历史。在公元前10世纪到公元前5世纪的遗址中，考古学家就发现了许多黄金装饰品。到了公元一世 纪，贵霜帝国开始铸造金币作为货币。尽管当时印度没有自己的黄金产地，但他们通过交换香料来获取黄金。印度古代社会混乱，常有自然灾害 发生，黄金成为一种保值的商品，也因此被统治阶级看重。此外，印度教在社会中有着举足轻重的地位，黄金在印度教的神话中有着极其重要的 地位。在《梨俱吠陀》这本最早成书的经典中，就提到了金卵，并将其视为宇宙创造的源泉。 印度教 ...

Core Insights - Since 2025, the price of spot gold has increased by over 60%, shifting consumer behavior from "buying gold" to "how to buy gold" [1] - The demand for gold jewelry in China has decreased by 18% year-on-year in Q3 2025, marking the weakest performance since 2007 [2] - Brands are adapting to the changing market by offering lightweight gold jewelry and low-priced products to attract younger consumers [2][3] Group 1: Market Trends - The price of gold jewelry has risen significantly, with prices around 1350 RMB per gram compared to 800 RMB per gram at the beginning of the year [2] - The trend of lightweight gold jewelry is gaining popularity among young consumers, with brands like潮宏基 reporting a 28.4% year-on-year increase in revenue for the first three quarters of 2025 [2][3] - The "攒金豆" (gold bean) investment method is becoming a popular choice for young people, allowing them to invest in gold with lower financial pressure [9][10] Group 2: Consumer Behavior - Lightweight gold jewelry is perceived as more accessible, with lower price points appealing to younger consumers who may have limited financial resources [4][7] - The "攒金豆" concept allows consumers to accumulate gold gradually, providing a sense of achievement and emotional value [9][10] - The marketing strategy of collaborating with popular IPs has successfully attracted younger demographics, with潮宏基 achieving sales of 3.9 billion RMB from IP collaboration products [3] Group 3: Investment Considerations - Despite the appeal of "攒金豆," it is noted that they carry high premiums and low liquidity, making them more akin to high-priced collectibles rather than efficient investment vehicles [11][13] - The investment landscape for gold remains influenced by global economic uncertainties, with ongoing support for gold as a long-term asset [12] - Experts suggest that while "攒金豆" can serve as an introductory financial tool, they should not be relied upon as a primary means of wealth accumulation [15]