Core Viewpoint - The article discusses the increasing popularity of Hebei as a weekend getaway destination for people from Beijing and surrounding areas, highlighting the effective marketing campaign "Weekend to Hebei" that has gained traction on social media and in public spaces [19][101]. Group 1: Marketing Strategy - The slogan "Weekend to Hebei" was first introduced in 2019 to attract tourists from the Beijing-Tianjin-Hebei region [19]. - The campaign has successfully penetrated various transportation hubs, including Beijing's train stations and even extending to other provinces like Liaoning [26][29]. - The marketing strategy employs a broad approach, utilizing both digital platforms and physical advertisements to create a pervasive presence [17][18]. Group 2: Tourism Statistics - During the Qingming Festival, Beijing recorded 9.593 million tourist visits, indicating a high demand for travel options [54]. - Hebei's tourism revenue reached approximately 1 trillion yuan, ranking it among the top five provinces in China for tourism income, surpassing major provinces like Sichuan and Guangdong [101]. Group 3: Geographic and Cultural Diversity - Hebei is characterized by its diverse geographical features, including grasslands, beaches, deserts, lakes, plateaus, plains, mountains, and forests, making it a microcosm of China [80][82]. - The province boasts significant historical and cultural landmarks, including ancient architecture and historical sites that contribute to its tourism appeal [85][87]. Group 4: Social Dynamics - The article notes the social experiment of weekend travel to Hebei, allowing urban residents to escape the hustle of Beijing while still being close enough to return for work [77]. - The influx of Beijing residents to Hebei reflects a broader trend of urban dwellers seeking leisure and recreational activities outside the city [60][68].

以下文章来源于凤凰WEEKLY ，作者王动 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 河北到底有谁在啊。 作者 | 王动 编辑 | 闫如意 来源 | 凤凰WEEKLY （ID：phoenixweekly） 作为在京务工的河北人，我最近发现： 周末回河北的动车票，越来越难买了。 清明假期回趟家，县城的牛肉罩饼店，门口停的全是京牌电动车。 连马路上，都开始随机刷新问路任务。 在北京给外地人指路，在老家给北京人指路，我感觉自己变成了一个仙人。 打开社交软件评论区，随时都能看见大型接龙游戏： 这么近，那么美，_ _ _ _ _ _ _ _。 毕竟，子曾经曰过：不管你工作日在哪，周末你必须来河北。 全网都在"周末到河北" 从地图上看，河北像一个扳手牢牢抓住了北京，往来京津，河北是必经之地。 你从全世界任何一个地方到北京，或者从北京去全世界任何一个地方，率先发短信问候 你的都是河北文旅： 这么近，那么美，周末到河北。 朋 友 米 老 师 周 末 去 郊 区 爬 山 ， 山 顶 没 信 号 ， 但 是 下 山 之 后 ， 她 的 手 机 弹 出 了 五 六 条 短 信： 周末到河北。 甚至有时候，你只是在省内 ...