Core Insights - The article highlights the evolution of "Zhou Lang" roast chicken from a local delicacy in Yantai, Shandong, to a modern dining brand that combines traditional flavors with contemporary service [1][5]. Group 1: Brand Heritage and Quality - Zhou Lang roast chicken is rooted in a four-generation family tradition, emphasizing quality and authenticity in its products [3]. - The brand uses only free-range roosters that are 120 days old, ensuring a tender and flavorful meat without hormones or additives [3]. - The unique "Three Cleansing Process" is employed to eliminate impurities and enhance the natural flavor of the chicken [3]. Group 2: Innovative Practices and Market Expansion - Zhou Lang has developed a full industry chain from ecological farming to central kitchen processing and cold chain logistics, addressing traditional challenges in preserving and transporting roast chicken [5]. - Online sales now account for over 35% of total revenue, driven by vacuum-sealed packaging and detailed reheating instructions for consumers [5]. - The brand has embraced digital transformation, showcasing its production process on social media and implementing traceability services in physical stores [5]. Group 3: Cultural Significance and Recognition - Zhou Lang has received numerous accolades, including "Qilu Famous Snack" and "China Landmark Food Protection Product," and is recognized as a representative of "Yantai Manufacturing" [7]. - The brand actively promotes Chinese culinary culture internationally, participating in culinary exchanges and competitions, earning awards such as the "Best Quality Award" at the World Chinese Cuisine Competition in Moscow [7]. - Zhou Lang's journey reflects the broader narrative of Shandong's service consumption brand evolution, balancing tradition with innovation [7].