Core Insights - The 2025 Hailar Winter Tourism Product Promotion Conference and Inner Mongolia Ice and Snow Hero Conference successfully took place, focusing on the integration of ice and snow tourism with cultural experiences [1][2] - The Inner Mongolia Ice and Snow Hero Conference is an upgraded version of the previously successful Hohhot Winter Hero Conference, aimed at enhancing local ice and snow resources and promoting the integration of sports, culture, and consumption [1][2] Group 1: Event Highlights - The event attracted over 200 participants, including local leaders, travel agencies, hotels, media, and cultural tourism promoters, to discuss cooperation and expand the ice and snow tourism market [1] - Hailar has developed a product matrix consisting of "competitive events + cultural tourism experiences + derivative consumption," featuring three ice and snow adventure routes and various supporting activities [1][2] Group 2: Future Plans - Hailar aims to enhance its infrastructure, service quality, market standards, and promotional efforts to become a highly recognizable and attractive destination in the national ice and snow tourism market [2] - The promotion included presentations from key cultural tourism enterprises, fostering interactive discussions on product cooperation, route development, and marketing strategies [2]