（来源：中国旅游报） 转自：中国旅游报 2026内蒙古冰雪英雄会·内蒙古草原英雄会活动推介会近日在呼伦贝尔举办。推介会介绍，呼伦贝尔将 以"两季双擎，铸就传奇"为目标，整合呼伦贝尔草原与冰雪资源，构建覆盖全年的文旅体融合发展体 系。 据介绍，内蒙古冰雪英雄会由已举办7届的呼伦贝尔冬季英雄会迭代升级而来。本届活动在3条经典冰雪 赛道基础上，串联草原、雪原、森林多元地貌，升级打造了6条穿越线路，展现冰雪运动的激情与乐 趣。 作为2026年重点打造的夏季文旅新IP，内蒙古草原英雄会将依托呼伦贝尔原生态草原风貌，融合汽摩竞 技、户外露营、流行音乐等多元业态，重点推出自驾游户外生活嘉年华、草原音乐节、露营大会、户外 装备展等特色活动，让游客在感受民俗风情的同时，深度体验草原户外休闲的独特魅力。 据了解，此次内蒙古冰雪英雄会、草原英雄会双IP联动是呼伦贝尔推动冰雪经济与草原经济协同发展的 重要举措。两大英雄会活动将通过品牌化运营、场景化体验和产业化延伸，助力提升区域文旅品牌影响 力。（伊日桂） ...

Core Viewpoint - The ice-covered lakes in Inner Mongolia are being transformed into automotive testing grounds, significantly boosting the local economy and the winter sports industry [2][3]. Group 1: Automotive Testing Industry - The Yakeshi City in Inner Mongolia hosts China's largest winter automotive testing ground, attracting tens of thousands of engineers annually to test vehicle performance in extreme cold [2]. - In 2024, the testing ground completed 2,676 vehicle tests and received 66,000 engineers, generating revenue of 179 million yuan and providing over 2,000 jobs [3]. - Yakeshi holds a 40% market share in China's winter automotive testing sector, with direct annual income nearing 1 billion yuan [3]. Group 2: Economic and Ecological Balance - The region's stable extreme cold climate and ecological protection efforts create a balance that enhances both economic benefits and environmental sustainability [3][4]. - The "ice surface concession" model allows for economic gains while ensuring that the wetland remains a habitat for migratory birds during summer [3]. - Revenue from the ice surface operations is reinvested into wetland infrastructure and ecological restoration projects, promoting a cycle of "using ice to nurture green, and using green to promote ice" [3]. Group 3: Tourism and Events - The 2025 Inner Mongolia Ice and Snow Heroes event combines professional racing with public ice and snow experiences, enhancing winter tourism in the region [4][6]. - The event is expected to boost local services such as transportation, accommodation, and dining, benefiting the overall winter tourism market [6]. - In 2024, ticket revenue from 13 ice and snow theme parks in Inner Mongolia reached 29.79 million yuan, marking a 25.76% increase year-on-year [6].

Core Insights - The 2025 Hailar Winter Tourism Product Promotion Conference and Inner Mongolia Ice and Snow Hero Conference successfully took place, focusing on the integration of ice and snow tourism with cultural experiences [1][2] - The Inner Mongolia Ice and Snow Hero Conference is an upgraded version of the previously successful Hohhot Winter Hero Conference, aimed at enhancing local ice and snow resources and promoting the integration of sports, culture, and consumption [1][2] Group 1: Event Highlights - The event attracted over 200 participants, including local leaders, travel agencies, hotels, media, and cultural tourism promoters, to discuss cooperation and expand the ice and snow tourism market [1] - Hailar has developed a product matrix consisting of "competitive events + cultural tourism experiences + derivative consumption," featuring three ice and snow adventure routes and various supporting activities [1][2] Group 2: Future Plans - Hailar aims to enhance its infrastructure, service quality, market standards, and promotional efforts to become a highly recognizable and attractive destination in the national ice and snow tourism market [2] - The promotion included presentations from key cultural tourism enterprises, fostering interactive discussions on product cooperation, route development, and marketing strategies [2]