Core Insights - The insurance market is witnessing a significant shift in the needs of high-net-worth individuals, moving from short-term financial returns to long-term health risk management and wealth preservation [1][2] - Traditional insurance products are becoming inadequate for covering the rising costs of long-term care, leading to a demand for lifetime care insurance products that serve as essential components in wealth planning for high-net-worth families [1] Group 1: Product Features - Harmony Health Insurance has launched two lifetime care insurance products, "Harmony FaXiang RuYi" and "FuRui JinZun B," designed to provide both protection and wealth planning [1] - These products focus on lifelong care coverage, offering substantial insurance payouts when the insured loses daily living capabilities, thus addressing the financial burden of care costs and reinforcing the essence of risk transfer in insurance [1] - The products also feature significant cash value growth, allowing for flexible withdrawals to meet various financial needs such as education, retirement, and emergencies, making them a quality choice for asset allocation that balances safety and liquidity [1] Group 2: Target Market and Service Model - The products are specifically tailored for high-net-worth individuals concerned about quality of life in later years, particularly those with a family history of longevity or chronic illnesses, enabling targeted wealth transfer to designated beneficiaries [2] - Harmony Health Insurance has upgraded its service model, moving away from broad marketing strategies to provide private, in-depth customized advisory services for high-net-worth clients [2] - Sales personnel have transitioned into roles as family risk analysts and financial planning collaborators, ensuring that protection plans align precisely with clients' family structures, health statuses, and wealth goals [2]