Core Viewpoint - The development of ice and snow tourism in the Silk Road Mountain Resort in Urumqi County is transforming local cold resources into a vibrant economic opportunity, significantly enhancing the income and quality of life for villagers [1][3]. Group 1: Economic Impact - The Silk Road Mountain Resort has seen a continuous increase in visitor numbers since its opening on November 15, with expectations of further growth during the upcoming school snow holiday from December 1 to 5 [1]. - The village of Pingxiliang has developed a range of tourism-related businesses, including ski resorts and guesthouses, which have contributed to rural revitalization and increased local incomes [3]. - Villagers have reported a doubling of their annual income since converting their homes into guesthouses, with one resident noting that her family's income has significantly increased due to her husband's job as a ski instructor [3]. Group 2: Employment Opportunities - The local tourism industry has created numerous job opportunities, with the village now facing a shortage of workers despite the abundance of available positions [5]. - Young entrepreneurs, including those returning from abroad, are establishing new businesses such as coffee shops and bars, enhancing the attractiveness of rural tourism [5]. - The village currently has 60 guesthouses that can accommodate up to 400,000 visitors annually, indicating a robust growth in tourism infrastructure [5].