寒冬已至，冰雪正热。近日，随着全国多地气温降至零下，一年一度的冰雪旅游季正式拉开大幕。 从新疆可可托海到河北张家口崇礼，各大雪场竞相迎客，带动周边酒店订单大增；雪屋火锅、冰钓煮酒 等"冰火两重天"的花式玩法，吸引着越来越多的"候鸟"游客北上逐雪；哈尔滨冰雪大世界虽未开园，却 已引爆全网期待——冰雪经济的热度，正随着雪季的推进持续升温。 雪季热门目的地更加多元 与往季相比，2025—2026雪季的热门目的地更加多元。除参与滑雪、滑冰、雪地摩托等冰雪运动 外，玉龙雪山、梅里雪山、洛阳老君山、长白山、四姑娘山、峨眉山、五台山等雪山景区赏雪游也是游 客的热门选择。雪后银装素裹的山峰，搭配云海、雪林、日照金山等壮观景象，吸引着越来越多游客前 去拍照打卡。 从出游方式来看，00后及80、90后家庭客群更热衷于自驾游、自由行等灵活的出游方式。途牛发布 的《2025冰雪旅游趋势预测》数据显示，80、90后客群以家庭出游为主，在冰雪旅游体验上兼顾亲子娱 乐和父母长辈的观光需求。如东北地区的烧烤、冻梨、铁锅炖大鹅等特色美食，冰钓、冬捕、民族服饰 旅拍等民俗体验，以及极光、冰瀑、雾凇、林海雪原等冰雪奇观均是游客的热门选项。 哈尔滨 ...

"这片冰天雪地，正在变成老百姓的'金山银山'。"乌鲁木齐县水西沟镇平西梁村党支部书记李桂琴接受 中新社采访时说，村里依托得天独厚的冰雪资源发展冰雪旅游，形成滑雪场、民宿集群等业态，赋能乡 村振兴。 走进这个位于天山脚下的村庄，装扮精致的特色民宿鳞次栉比，村民张春婉正在自家民宿的院子里忙 着。"2023年我们将房屋改造成民宿，今年还新建了小木屋提供咖啡等休闲服务。"她说，加上丈夫在滑 雪场当滑雪教练的收入，家里的年收入较开民宿前翻了一番。 (走进中国乡村)天山脚下"冷资源"激活乡村"热经济" 中新社乌鲁木齐11月24日电 题：天山脚下"冷资源"激活乡村"热经济" 作者 苟继鹏 时下，位于新疆乌鲁木齐县的丝绸之路山地度假区内银装素裹，雪道上游人如织，身着各色滑雪服的雪 友从山上飞驰而下，激起阵阵雪雾。 该度假区负责人24日介绍，今年11月15日开板以来，客流量持续攀升。特别是12月1日至5日，乌鲁木齐 市中小学生将迎来首个"雪假"，预计客流量将进一步增长。 11月21日，位于乌鲁木齐县的丝绸之路山地度假区内，游客正在滑雪。 苟继鹏 摄 "目前民宿拥有7间客房，可接待人数在20人以内。下月新民宿将开业，接待能力达4 ...

800余项文旅体商活动将贯穿新雪季。吉林省推出1亿元冰雪消费券，叠加餐饮优惠、免费公交等惠民政 策。多地滑雪场扩容造雪系统、配备专业教练团队、新增特色雪道。沈白高铁开通带动交通升级，新增 长白山西站至北京朝阳站高铁线路，32条冰雪旅游直通车、30条旅游公交专线织密"快进慢游"网络。 《 人民日报 》（ 2025年11月23日 03 版） 图为11月22日，滑雪爱好者在吉林市中旅松花湖度假区滑 雪。 新华社记者 许 畅摄 本报吉林11月22日电 （记者孟海鹰、郑智文）吉林省2025—2026新雪季开板暨第三十一届吉林雾凇冰 雪节开幕式22日在吉林市中旅松花湖度假区主会场举行。 (责编：胡永秋、杨光宇) 关注公众号：人民网财经 ...

央视网消息：随着中国北方多地迎来降雪，许多滑雪场陆续"开板"，又一个火热的冰雪季拉开大 幕。眼下铁路客运进入了淡季，从11月7日开始，铁路部门对多条线路进行票价打折。当"优惠票"遇 上"冰雪热"，能擦出怎样的火花？来看记者的观察报道。 ...

Core Insights - The competition in ice and snow tourism is shifting from a focus on natural resources to a multidimensional contest involving facilities, business models, and services [1][2] - The traditional "watching snow" and "playing in snow" models are no longer sufficient to meet the diverse market demands, prompting a need for transformation and new growth points in the industry [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, presenting new opportunities for development [3] Group 1: Northern Region Developments - Northern provinces are enhancing their ice and snow tourism by investing in sports venues, creating festival brands, and hosting high-end events to attract international brands [1] - Jilin Province plans to hold over 800 cultural and tourism activities, establishing a diversified product system that combines traditional attractions with emerging business models [1] - Heilongjiang Province is developing unique festival matrices such as "Ice and Snow Cultural Month" and "Celebrating the New Year in Museums" [1] Group 2: Southern Region Innovations - Southern regions are leveraging technology and creativity to develop ice and snow tourism in areas without natural snow, exemplified by the indoor ski resort in Shenzhen [2] - The indoor ski resort in Shenzhen offers a composite commercial ecosystem that includes professional skiing, immersive snow experiences, and leisure activities, catering to year-round tourism [2] - The expansion of ice and snow tourism is increasingly incorporating diverse elements beyond just snow, including performing arts, cuisine, cultural heritage, and digital technology [2] Group 3: Industry Trends and Future Outlook - The ice and snow industry is evolving towards high-quality development through innovation and integration, which are essential for long-term sustainability [3] - The focus on "snow outside" activities is crucial for maximizing the value of cold resources and ensuring the industry's growth [3]

Core Insights - The new snow season in Jilin Province has officially begun with the opening of Changchun Miaoxiangshan Ski Resort, followed by other renowned ski resorts like Jilin Beidahu Ski Resort [1][2] - The ice and snow economy in Jilin is experiencing significant growth due to increasing interest in winter sports, attracting substantial capital investment [1][4] - Ski resorts are focusing on cost reduction and efficiency improvement during the limited snow season, with "ice and snow +" integration development seen as a key strategy [1][7] Industry Developments - The Changchun Miaoxiangshan Ski Resort opened on November 13, featuring 13 ski trails totaling 17 kilometers, catering to both experienced skiers and beginners [2] - Jilin Beidahu Ski Resort has also initiated snow-making operations and plans to open on November 15, targeting customers primarily from the Yangtze River Delta and Pearl River Delta regions [3] - The first ski resort to open in the new season was Changbai Mountain Ping Ski Resort on November 2, followed by others, indicating a competitive start to the season [3] Capital Influx - The ice and snow economy is becoming a popular investment area, with significant acquisitions such as China Tourism Group's purchase of Vanke's Jilin Songhua Lake International Resort [4] - The establishment of a 500 million yuan ice and snow economy fund aims to invest in various sectors, including tourism and technology, to enhance the industry [5] - The management of Changchun Lianxiufeng Ski Resort has been entrusted to Wanbingxue Company, which is expected to improve the resort's operations and attract more visitors [4][5] Market Trends - The participation rate in ice and snow sports has reached 20.61%, with approximately 292 million people expected to engage in these activities during the 2024-2025 season [6] - Notable increases in visitor numbers have been reported, with Jilin Beidahu Ski Resort and Wanxiang Songhua Lake Ski Resort both exceeding one million visitors [6] - The early release of ski season products has led to significant pre-sale revenues, indicating strong market demand [6] Challenges and Solutions - Ski resorts face challenges such as high initial investment, long payback periods, and reliance on imported equipment, which increases operational costs [7] - To address these issues, resorts are encouraged to diversify their offerings and enhance customer engagement through innovative experiences [7][8] - Policy optimization is crucial for the sustainable development of the ski industry, as it can alleviate operational constraints and promote a favorable business environment [8]

Core Viewpoint - The Harbin winter tourism season for 2025-2026 is set to offer an enhanced ice and snow experience, with significant expansions in attractions and services aimed at attracting more visitors [1] Group 1: Ice and Snow Attractions - Harbin plans to create three flagship ice and snow tourism attractions, with the Harbin Ice and Snow World expanding from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice and snow [2] - The Sun Island Snow Expo will cover 1.5 million square meters, featuring over 260 artistic snow sculptures and various interactive experiences [2] - The Songhua River Ice Carnival will span 1.45 million square meters, offering over 60 ice and snow entertainment activities, creating a vibrant ice and snow paradise [2] Group 2: Skiing Facilities - More than 20 ski resorts will open this winter in Harbin, providing over 70 ski trails suitable for all skill levels [3] - The Yabuli National Ski Resort will open on November 7, featuring interconnected ski areas for a seamless skiing experience [3] - Nearby ski resorts have been upgraded to enhance the skiing experience for enthusiasts [3] Group 3: Tourism Services - Harbin will improve tourism services by upgrading 26 visitor centers and over 70 restrooms, enhancing visitor comfort [4] - Warm services such as heated rest areas and hot beverages will be introduced at major attractions to ensure a pleasant experience [4] - Transportation will be made more convenient with the introduction of 10 special bus lines and the addition of over 3,000 parking spaces in key areas [4]

Core Viewpoint - The ice and snow industry is experiencing a strong performance driven by the early start of the 2025-2026 snow season, leading to increased consumer spending and positive financial results from related companies [1][4]. Industry Performance - On November 4, the ice and snow industry sector saw a rise of 1.35%, continuing an upward trend since October 13 [2]. - Notable individual stock performances included a 13.49% increase for Jingxue Energy (301010), and a significant rise for Dalian Shengya (600593) and Xue Ren Group, with Dalian Shengya's stock price increasing nearly 90% since October 10 [2]. Market Trends - The onset of colder temperatures has led to the early opening of outdoor ski resorts, with many skiers shifting from indoor to outdoor venues [3]. - Search volume for "outdoor ski resorts" surged nearly 900% since mid-October, indicating a strong consumer interest in ice and snow activities [3]. Company Financials - Xue Ren Group reported a third-quarter revenue of 671 million yuan, a year-on-year increase of 31.68%, and a net profit of 12.27 million yuan, up 12.73% [4]. - Changbai Mountain reported a third-quarter revenue of 401 million yuan, a 17.78% increase, and a net profit of 151 million yuan, up 19.43% [4]. Future Outlook - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with continued growth expected due to upcoming large-scale winter sports events [4].

Core Viewpoint - The ice and snow industry is experiencing a strong performance driven by the early start of the 2025-2026 snow season, leading to increased consumer spending and positive financial results from related companies [1][2]. Industry Trends - The ice and snow industry sector saw a 1.35% increase on November 4, continuing an upward trend since October 13 [1]. - Multiple ski resorts across the country have opened earlier than usual, significantly boosting the ice and snow tourism market [2]. - The new winter-spring flight schedule, effective from October 26, enhances capacity for "northward skiing" and "southward winter escape" routes [1]. Company Performance - Xue Ren Group reported a third-quarter revenue of 671 million yuan, a year-on-year increase of 31.68%, and a net profit of 12.27 million yuan, up 12.73% [3]. - Changbai Mountain's third-quarter revenue reached 401 million yuan, growing 17.78% year-on-year, with a net profit of 151 million yuan, an increase of 19.43% [3]. - The overall revenue for Xue Ren Group in the first three quarters was 1.631 billion yuan, up 24.26%, and net profit was 39.17 million yuan, a 16.63% increase [3]. - Changbai Mountain's revenue for the first three quarters was 636 million yuan, a 6.99% increase, with a net profit of 14.9 million yuan, growing 1.03% [3]. Market Outlook - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with continued growth expected due to upcoming large-scale winter sports events [3]. - The rising popularity of ice and snow tourism is prompting investment interest in related stocks [3].

Core Insights - The A-share market experienced a volume contraction and the ChiNext index fell nearly 2% on November 4, 2023 [1] - The ice and snow industry sector showed strong performance, with stocks like Dalian Shenya and Xue Ren Group hitting the daily limit, and Jingxue Energy rising over 13% [1] Industry Trends - According to the National Sports Administration's report, the participation in ice and snow sports is projected to reach 292 million people in the 2024-2025 season, with a participation rate of 20.61%, an increase of 1.93 percentage points year-on-year [1] - Guosheng Securities reported a rise in interest in ice tourism, with a significant increase in search volume for outdoor ski resorts, up nearly 900% since mid-October [1] - Specific ski resorts like Keketohai International Ski Resort and Harbin Ice and Snow World have seen search volume increases of 279% and nearly 163% respectively [1] Market Opportunities - The upcoming spring and autumn holidays are expected to boost off-season travel, as many scenic spots are launching promotional initiatives [1]