Core Insights - The article highlights the recent press conferences held in Mianyang and Meishan, focusing on the integration of culture and tourism, showcasing their innovative practices and strategies for development [2][3]. Group 1: Scene Upgrading - Both cities are shifting from resource-driven tourism to experience-driven tourism, with Mianyang introducing new night tours and family-friendly activities, while Meishan is developing new sports events and low-altitude tourism [4]. - Mianyang has allocated 4.6 million yuan to support the creation of 16 new tourism scenes and plans to launch various themed economic initiatives in the second half of the year [5]. Group 2: Product Innovation - The cities are focusing on "quasi-customized" services for different customer segments, with Meishan promoting sports events like marathons and paragliding, and Mianyang integrating cultural elements into sports IPs [6]. - Both cities are leveraging events to drive tourism consumption, emphasizing the importance of converting event traffic into tourism revenue [6]. Group 3: Route Quality Improvement - Mianyang has launched three premium tourism routes that connect over 30 attractions, enhancing the overall visitor experience [7]. - Meishan is capitalizing on its geographical advantages to create popular tourist spots and themed routes that promote rural tourism and cultural integration [7]. Group 4: Experience Focus - The article emphasizes the importance of experiential tourism, noting that integrating policy announcements with real-life experiences enhances visitor engagement and memory retention [8][9]. - The shift from "check-in tourism" to "immersive experiences" is crucial in the development of the cultural and tourism sectors [9].