Core Insights - The 2025 618 shopping festival is expected to witness a significant explosion in integrated marketing that combines brand effectiveness and sales performance due to intensified industry competition, rising cost pressures, and evolving consumer behaviors [2][6] - The internal factors contributing to this growth include the maturity of integrated marketing strategies and technological advancements [2][6] External Factors - Increased competition and cost pressures are driving brands to adopt integrated marketing strategies as traditional marketing methods yield diminishing returns [2][6] - The demand for holistic business growth is rising, necessitating a shift in marketing approaches to meet consumer expectations [2][6] Consumer Behavior Changes - Consumers are increasingly favoring immediate purchasing decisions, leading to a demand for marketing strategies that can quickly influence buying behavior [4][6] - There is a growing emphasis on brand value beyond price sensitivity, with consumers seeking emotional connections and sustainability in their purchasing decisions [4][6] Technological Advancements - Significant breakthroughs in marketing technology, particularly in data integration, are enabling more effective marketing strategies [5][11] - The integration of data across platforms is becoming essential, allowing brands to create a seamless marketing experience that enhances consumer engagement [9][10] Marketing Trends for 2025 618 - The trend of cross-platform data and technology integration is expected to intensify, facilitating better consumer targeting and engagement [6][9] - The marketing approach is shifting towards a "long cycle + strong wave" model, focusing on shortening consumer decision-making periods and enhancing conversion rates [6][10] - Brands are moving away from price-based competition, emphasizing the strategic value of brand identity to drive sales during promotional events [6][10] Key Marketing Strategies - The integrated marketing approach will leverage data-driven insights to optimize marketing strategies from planning to execution [11][12] - Brands will need to create a cohesive content ecosystem that combines various media formats, such as live streaming and short videos, to enhance consumer engagement [12][13] - Balancing short-term sales conversions with long-term brand value will be crucial, with a focus on building customer loyalty through membership programs and brand storytelling [13]