Core Viewpoint - Vipshop Holdings Limited (VIPS) is experiencing a decline in revenue and net profit, with a significant drop in both metrics as of March 31, 2025 [1][2]. Financial Performance - As of March 31, 2025, Vipshop reported total revenue of 26.269 billion RMB, a year-over-year decrease of 4.98% [1]. - The company's net profit attributable to shareholders was 1.943 billion RMB, reflecting a year-over-year decline of 16.14% [1]. Company Overview - Vipshop is a leading online discount retailer in China, primarily offering high-quality branded products through its online platform [2]. - The company was founded in August 2010 and has established a fast sales model that includes a wide range of product categories such as clothing, shoes, cosmetics, and food [2]. - Vipshop is recognized as the largest online discount retailer globally and the third-largest e-commerce platform in China [2].