Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledged the company's plan for "large-scale store closures" while defending Huashan against online attacks, emphasizing the need for better public relations and support for private enterprises facing online harassment [1][3][4]. Group 1: Company Actions and Statements - Xibei is facing significant challenges, including a decision to close multiple stores, which Jia Guolong publicly admitted [1][3]. - Jia Guolong expressed that he has been the target of online harassment and that anyone who spoke in support of Xibei faced similar backlash [1][2][5]. - The company has a long-standing partnership with Huashan, focusing on brand building and operational consulting, and Jia reaffirmed his commitment to this collaboration despite the current challenges [4][5]. Group 2: Industry Context and Concerns - Jia highlighted the broader issue of online bullying and the need for regulatory bodies to address the negative impact of such behavior on the business environment [2][4]. - He criticized the perception that only foreign brands are legitimate, questioning why domestic entrepreneurs are often labeled as "local bosses" [5]. - The statement emphasized the importance of maintaining a stable business environment and supporting private enterprises that may lack public relations expertise [2][4].

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's plan for "large-scale store closures" while defending Huashan against online attacks, emphasizing the need for better public relations and support for private enterprises facing online harassment [1][4]. Group 1: Company Background and Operations - Xibei has been collaborating with Huashan for ten years, focusing on brand building and operational consulting, and has not engaged in public relations efforts, prioritizing customer service and food quality [5][6]. - The company trains all employees with the motto of "real, sincere, and genuine," which Jia believes is the best form of public relations [5][6]. Group 2: Online Harassment and Response - Jia highlights that anyone who spoke in support of Xibei faced online harassment, citing examples of individuals like Yu Donglai and Yu Minhong who were attacked for their comments [1][4]. - He questions the lack of regulatory oversight regarding online harassment and the need for a stable business environment to support private enterprises [4][6]. Group 3: Commitment to Collaboration - Jia expresses a commitment to continue collaborating with Huashan, stating that Huashan is a loyal partner and the best consulting company [5][6].