品牌AI脚本智能体
Search documents
当AI遇上电商:数字人、短视频与品牌智能体怎么玩?| 杭州AI DAY
吴晓波频道· 2025-11-12 00:29
Core Insights - The article discusses the rapid evolution of AI digital humans in e-commerce, highlighting their ability to engage in live streaming and sales, which enhances efficiency and reduces costs [2][3] - It emphasizes the challenges that come with this technology, particularly regarding compliance and the need for clear identification of AI-generated content following the implementation of new regulations [2][3] Group 1: AI in E-commerce - AI digital humans are transforming content production and sales by being available 24/7, leading to a smarter era in e-commerce [2][3] - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" on September 1 requires clear labeling of AI-generated content across various media [2][3] Group 2: Upcoming Events and Expert Insights - The upcoming AI DAY event on November 27 will focus on leveraging AI in e-commerce, featuring experts who will share practical strategies for short video content creation and brand building [4][5] - Key topics include avoiding regulatory risks in specific categories, rapid brand establishment, and enhancing customer retention through targeted video content [20][23] Group 3: Community and Collaboration - The AI DAY initiative aims to create a collaborative ecosystem for various stakeholders in AI, including researchers, investors, and brand operators, to share knowledge and resources [7][8][10] - Participants will have opportunities to connect with industry leaders, gain insights into the latest technologies, and explore investment opportunities [11][12]