Core Concept - The iCAR V23 redefines the traditional automotive modification culture by offering a unique "style off-road" design and an open official modification ecosystem, catering to the personalized needs of young consumers who view cars as symbols of self-expression and lifestyle [1][5][13] Design and Features - The iCAR V23 features a "classic boxy cyber aesthetic" with a robust body outline and a 1:1 height-to-width ratio, blending classic off-road vehicle traits with modern technological elements for a striking visual impact [3] - The vehicle includes a matte green exterior as a signature design element, enhancing its rugged appeal while providing protective features against damage [3] - Modular design elements, such as the retro front grille and IP67-rated hood lights, integrate safety and aesthetic appeal, allowing for user customization [3][5] Modification Options - iCAR V23 offers a retro kit that can be purchased individually or in three flexible discount packages, allowing users to customize their vehicles according to their preferences [5] - The innovative "pre-installation modification" concept allows users to legally modify their vehicles during the purchase process, addressing the conflict between consumer demand for personalization and strict vehicle regulations [5][8] Digital Experience - The iCAR official app features a 3D visualization system that allows users to preview various modification combinations in real-time, enhancing the customization experience [7] - The vehicle's design includes standardized interfaces for deep modifications, enabling users to personalize their cars extensively [8] Community and Ecosystem - iCAR promotes an open aftermarket ecosystem by collaborating with professional modification brands, offering over 90 aftermarket products that cater to a wide range of user needs [9][11] - The establishment of an official owner club managed by users fosters a community-driven approach to automotive culture, allowing for unique vehicle personalization [11][13] Market Impact - The iCAR V23 exemplifies characteristics appealing to Generation Z, transforming automotive consumption from a mere product transaction to a co-creation process that emphasizes lifestyle and social interaction [13]