二次元消费在过去一年完成了从圈层到大众、从线上到线下、从消费到创造的全方位升级，已经成为年轻人构建身份认同、寻求情感联结的重 要路径。新一代二次元用户正以更广阔的参与和更深的投入，将兴趣热爱融入日常生活，以消费为语言，主动参与文化建构和寻求身份认同。 进入2025年，当我们审视整个泛文娱行业时，一个清晰的现象是：二次元已从过往相对垂直的圈层文化，转变为驱动线上与线下消费活跃的显性增量市 场。它不仅是内容消费的重要环节，也是观察和理解当代年轻人这群内容消费主力的生活方式、社交模式与自我表达方式的关键窗口。 与2016-2017年上一轮以动画、漫画等内容创作为核心的创业潮不同，本轮二次元市场的显著变化，核心指向了消费与社交的深度融合。近年来，《原 神》等现象级产品的持续破圈也大大影响了文化的底层参与逻辑：从对IP故事本身的深入讨论和共鸣，转向以角色情感连接为核心、以消费与展示为载体 的日常化实践。 在这背后，是新一代内容消费者全面走向舞台中央。他们成长于社交媒体与移动互联网高度成熟的环境，拥有强烈的自我表达欲望、高度的圈层归属需 求，并习惯于通过消费行为来构建身份、寻求共鸣。因此，盘点2025年的二次元消费趋势， ...

Group 1 - The high-end mobile accessories market in China is experiencing significant growth, with CASETiFY projected to achieve sales of 3.6 billion yuan in 2025, reflecting deep changes in the Chinese consumer market [2][3] - CASETiFY's average transaction value is 20 times higher than that of ordinary mobile phone case brands, with a repurchase rate of 45%, indicating strong customer loyalty [2] - The brand's unique "instant print" service allows customers to create personalized phone cases within 15 minutes, attracting over 300 customers daily [2] Group 2 - 62% of CASETiFY's customers also purchase matching accessories, and 87% of consumers have a household annual income below 300,000 yuan, suggesting a shift in young consumers' value perception towards personalized and sustainable products [2] - The brand's localized operations include collaborations with cultural institutions and innovative marketing strategies, such as blind box offerings, which have generated significant social media engagement [2][3] - The Chinese mobile accessories market has surpassed 100 billion yuan, with the high-end segment accounting for less than 5%, indicating substantial growth potential as domestic smartphone brands move towards premiumization [3]

Core Concept - The iCAR V23 redefines the traditional automotive modification culture by offering a unique "style off-road" design and an open official modification ecosystem, catering to the personalized needs of young consumers who view cars as symbols of self-expression and lifestyle [1][5][13] Design and Features - The iCAR V23 features a "classic boxy cyber aesthetic" with a robust body outline and a 1:1 height-to-width ratio, blending classic off-road vehicle traits with modern technological elements for a striking visual impact [3] - The vehicle includes a matte green exterior as a signature design element, enhancing its rugged appeal while providing protective features against damage [3] - Modular design elements, such as the retro front grille and IP67-rated hood lights, integrate safety and aesthetic appeal, allowing for user customization [3][5] Modification Options - iCAR V23 offers a retro kit that can be purchased individually or in three flexible discount packages, allowing users to customize their vehicles according to their preferences [5] - The innovative "pre-installation modification" concept allows users to legally modify their vehicles during the purchase process, addressing the conflict between consumer demand for personalization and strict vehicle regulations [5][8] Digital Experience - The iCAR official app features a 3D visualization system that allows users to preview various modification combinations in real-time, enhancing the customization experience [7] - The vehicle's design includes standardized interfaces for deep modifications, enabling users to personalize their cars extensively [8] Community and Ecosystem - iCAR promotes an open aftermarket ecosystem by collaborating with professional modification brands, offering over 90 aftermarket products that cater to a wide range of user needs [9][11] - The establishment of an official owner club managed by users fosters a community-driven approach to automotive culture, allowing for unique vehicle personalization [11][13] Market Impact - The iCAR V23 exemplifies characteristics appealing to Generation Z, transforming automotive consumption from a mere product transaction to a co-creation process that emphasizes lifestyle and social interaction [13]