汽车改装文化
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为用户提供多种维保服务,国外的汽车后市场服务为何有吸引力?
Zhong Guo Qi Che Bao Wang· 2025-11-25 04:26
le 美国是汽车大国也是汽车强国,其汽车维修业历经百余年发展,如今连锁维修厂如繁星般遍布各州。这种模式下,通过统一技术标准、服务流程和配件 供应,实现了服务的专业化与规范化。无论消费者身处繁华都市还是偏远小镇,走进任何一家连锁维修厂,几乎都无需担心技术差异,基本都能获得质量一 致的服务。 同时,连锁企业凭借规模效应降低成本,在配件采购环节,强大的议价能力使其能以更优惠的价格获取优质配件;在设备更新方面,一定的资金实力保 障了先进设备的及时引入。这一系列优势,为消费者提供了高性价比选择。至今,美国的知名连锁品牌通过线上线下融合,构建了完善的服务网络。消费者 只需轻点手机或电脑,即可轻松预约汽车维修保养服务,还能实时查询服务进度,大幅提升了服务便捷性,让汽车养护变得轻松高效。 北方进入冬季,汽车维保备受重视,而国外的一些做法和经验,也将给相关行业带来一些有益的启示。 在全球汽车产业蓬勃发展的当下,汽车后市场服务作为汽车产业链的重要延伸,正展现出愈发强大的活力与潜力。 后市场并不落后 在国外,一些成熟汽车市场的后市场服务,凭借其独特的经营模式、优质的服务体验以及先进的技术应用,吸引着全球消费者的目光,也成为汽车后市 ...
谁在中国市场“杀死”这款本田神车
首席商业评论· 2025-11-24 04:10
Core Viewpoint - The article discusses the decline of Honda Fit (飞度) in the Chinese automotive market, highlighting its once-popular status and current struggles against the rise of electric vehicles and changing consumer preferences [5][12]. Group 1: Market Performance - In October, Honda Fit ranked third in the fuel small car market, but the sales figures were disappointing, with only 3 units sold that month [5][7]. - The sales of Honda Fit have been declining for over a year, with only 695 units sold in October of the previous year, which is just 1/74 of the sales of BYD Seagull [7]. - The brand is reportedly in a phase of inventory clearance and awaiting the launch of a new model, with no confirmed release date [7][13]. Group 2: Historical Context - Honda Fit was once a market leader in China, known for its fuel efficiency, spaciousness, and affordability, with sales exceeding 100,000 units annually from 2015 to 2019 [9]. - The car's three-year resale value remains high at 63.95%, significantly above competitors, particularly in cities like Guangzhou and Shenzhen where it approaches 70% [9]. Group 3: Cultural Significance - Honda Fit represented a cultural phenomenon in the automotive world, known for its practicality and adaptability for modifications, appealing to a generation of car enthusiasts [10]. - The car's design allowed for extensive customization, fostering a robust aftermarket industry that supported various modifications [10]. Group 4: Competitive Landscape - The rise of electric vehicles has diminished Honda Fit's competitive edge, as electric models offer superior cost efficiency and advanced technology features that Fit lacks [12]. - The starting price of Honda Fit at 86,800 yuan does not provide a competitive advantage, especially when compared to newer models with better technology [12][13]. Group 5: Future Outlook - Despite attempts to revitalize the brand with a new design, market feedback suggests that the changes may not be sufficient to regain consumer interest [13]. - The article concludes that Honda Fit may have fulfilled its historical role in the market and is at risk of becoming obsolete in the face of evolving consumer demands and the dominance of domestic electric vehicles [12][13].
谁在中国市场“杀死”这款本田神车
创业邦· 2025-11-22 10:09
Core Viewpoint - The Honda Fit, once a popular model in the Chinese market, has seen a dramatic decline in sales, with October sales dropping to just 3 units, highlighting the collapse of the fuel small car market and the shift towards electric vehicles [5][7][14]. Sales Performance - In October, Honda Fit ranked third in the fuel small car market, but the top three models had sales figures below double digits, indicating a significant downturn [5]. - The sales of Honda Fit have been declining for over a year, with only 695 units sold in October last year, and sales further plummeting to double digits and then single digits in the latter half of this year [7][14]. - The forecast for 2024 suggests that Honda Fit's annual sales may drop to 14,000 units, a significant decrease from previous years [14]. Market Position and Consumer Sentiment - The Honda Fit was once celebrated for its fuel efficiency, spaciousness, and practicality, appealing to young consumers with a price point around 100,000 yuan and fuel consumption as low as 5L per 100km [8]. - The model's high resale value, with a three-year depreciation rate of 63.95%, has made it a "hard currency" in the used car market [8][9]. - However, the current generation of consumers is less interested in the Honda Fit, which has lost its appeal and market presence [5][14]. Competitive Landscape - The rise of electric vehicles has diminished the competitive edge of the Honda Fit, as electric models offer superior cost efficiency and advanced technology features [13][14]. - Competing models like Geely's Xingyuan and BYD's Seagull are equipped with advanced smart driving systems, while the Honda Fit lacks technological innovations and modern interior design [14]. - The Honda Fit's starting price of 86,800 yuan does not provide a competitive advantage, especially as it lacks standout features compared to its rivals [14]. Future Outlook - Honda is attempting to revitalize the Fit with a new model featuring significant design changes, but market feedback suggests that this may not be sufficient to regain consumer interest [15]. - The increasing dominance of domestic electric vehicles poses a significant challenge for the Honda Fit, which may soon be regarded as a relic of the past [15].
谁在中国市场“杀死”这款本田神车
Feng Huang Wang Cai Jing· 2025-11-21 03:20
Core Insights - Honda Fit, once a popular model in the compact fuel-efficient car market, has seen a significant decline in sales, ranking third in October with only three units sold [1][2][6] - The model's sales have been in decline for over a year, with only 695 units sold in October 2022, and recent months showing sales dropping to double digits and then single digits [2][6] - The Honda Fit's market presence has diminished due to the rise of electric vehicles, which offer better economic advantages and technological features compared to traditional fuel-efficient cars [6][8] Sales Performance - In October, Honda Fit ranked third in the compact fuel-efficient car market, but the top three models had sales figures that did not exceed double digits [1] - The model's sales have drastically decreased, with only 695 units sold in October 2022, and projections indicating a drop to 14,000 units in 2024 [2][6] - The decline in sales has led to reports of the Honda Fit being in a phase of production halt and inventory clearance, awaiting a new model launch [2][8] Market Position and Consumer Preferences - The Honda Fit was once celebrated for its practicality, fuel efficiency, and spaciousness, appealing to young consumers with a price point around 100,000 yuan and low fuel consumption [4][5] - The model's high resale value has historically made it a "hard currency" in the used car market, with a three-year depreciation rate of 63.95% in 2024, significantly higher than competitors [4] - However, the shift in consumer preferences towards electric vehicles has diminished the Fit's competitive edge, as electric models offer lower operating costs and advanced technology features [6][8] Brand Image and Future Prospects - The Honda Fit's reputation has suffered due to cost-cutting measures in its entry-level models, which included removing features like speakers and radios, leading to a decline in consumer perception [7] - A new model has been announced with significant design changes, but market feedback suggests that these changes may not be sufficient to regain consumer interest [8] - The competitive landscape is increasingly dominated by domestic electric vehicles, making it challenging for the Honda Fit to reclaim its former status in the market [6][8]
智汇湾区,第十届AAG在广州举办
Zhong Guo Jing Ji Wang· 2025-08-28 05:48
Core Insights - The 10th Guangzhou International Auto Parts and Aftermarket Exhibition (AAG) is being held from August 27 to 29, 2023, with a theme of "Smart Manufacturing, Driving Change, Linking the Future" [1] - The exhibition area has increased by 14% to 80,000 square meters, with 1,781 brand enterprises participating, marking a 17% growth compared to the previous year [1] - AAG has become a significant professional exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area since its inception in 2015, also extending its influence to Southeast Asia [1] Industry Participation - AAG features leading brands in various sectors, including components and electronic systems such as Sumax, Anhui Dain, and Delphi, as well as aftermarket products and services from brands like Aido and Baodeli [2] - The exhibition highlights three main themed areas: auto consumables, commercial vehicles, and UTS modification salon, showcasing the integration of personalized customization culture and modification art [2] International Engagement - The event has attracted 44 professional buyer groups, including domestic and international attendees from Southeast Asia, Central Asia, and the Middle East [3] - The overseas invitation efforts have reached countries such as Australia, Brazil, Germany, and Japan, among others [3] Concurrent Events - AAG is hosting 30 concurrent events, including the 17th China (Guangzhou) Auto Parts Technology Conference and the 2025 China Auto Parts Enterprises Going Global Summit, featuring industry experts discussing various topics [3] - The exhibition includes themed activities that blend industry characteristics with social value, commemorating the 10th AAG [3]
京东汽车亮相iCAR玩车嘉年华 30天免费试用让汽车改装有保障、更划算
Cai Fu Zai Xian· 2025-07-22 02:38
Core Insights - The event "iCAR Carnival and V23 Retro Edition Launch" was held in Guangzhou, showcasing JD Auto's collaboration with various modification brands, emphasizing a strong supply chain and new modification service options for consumers [1][4] - JD Auto's exhibition featured a "Urban Outdoor Modification Laboratory," highlighting its commitment to meeting personalized modification needs, with a focus on the iCAR V23 vehicle [3][4] - The automotive modification market is transitioning from a niche hobby to a mainstream consumer trend, driven by increasing consumer demand for personalized automotive experiences [4] Group 1 - JD Auto partnered with brands like Qiaozhuo, TTSPORT, and AW to present a comprehensive modification culture event [1] - The iCAR V23 vehicle, modified by Qiaozhuo, attracted significant attention due to its unique design and performance features [3] - The event included immersive experience zones where attendees could learn about performance enhancements and participate in engaging activities [4] Group 2 - JD Auto aims to promote modification culture and support the standardization of the modification industry, having established the "JD Modification Brand Alliance" with over 50 brands [4] - The alliance introduced a "30-day free trial" service for modification parts, covering all categories and brands, to enhance consumer trust and engagement [4] - Future collaborations between JD Auto and iCAR will focus on user co-creation and ecosystem development to provide innovative and practical modification experiences [4]
向“好玩”再进一步,ID.3 GTX套件款正式上市
Xin Lang Cai Jing· 2025-06-16 11:11
Group 1 - SAIC Volkswagen held the fourth ID.Festival in Guangzhou with the theme "ONLY ID." celebrating the launch of the ID.3 GTX package model [2] - The ID.3 GTX package model is available in two versions: the outstanding version priced at 137,388 yuan and the extreme intelligent version at 144,888 yuan, with the first 50 buyers receiving a limited edition car cover [3] - The ID.3 GTX package model emphasizes a sporty design, featuring a unique GT style with a special color "GT Red" and various aesthetic enhancements [5] Group 2 - The ID.3 GTX package model includes additional features compared to the ID.3 2025 smart version, such as full LED matrix headlights and heated front seats in the outstanding version, while the extreme intelligent version adds AR-HUD smart navigation [7] - The ID.Festival took place in a region known for its modification culture, gathering 100 ID. car owners and their vehicles, with various personalities sharing their car stories in a talk show format [8] - The event showcased creative modified cars from the ICC car owner club and introduced the first official modified concept car from SAIC Volkswagen, enhancing the modification culture atmosphere [10] Group 3 - The introduction of the ID.3 GTX package model and the launch of several official modified concept cars indicate SAIC Volkswagen's intention to lead in the modification ecosystem, aiming to create a platform for personalization [12]
8万级越野爆改出圈!吉利牛仔带来全网最强“官方整活”
Qi Lu Wan Bao· 2025-05-25 04:05
Group 1 - The event "Geely Automobile X Fashion Media Group Geely Cowboy Modified Car Festival" was held in Beijing, showcasing 10 popular modified models of Geely Cowboy, emphasizing diverse styles such as rugged, retro, and camping [1][3] - Geely Cowboy announced the launch of the "Time Limited Edition Model" based on the popular user-created "Time Traveler" retro modification plan, set for mass production in the second half of the year, featuring a vintage aesthetic with low-saturation colors [3][6] - To further meet user demands, Geely established the "Geely Automobile Modification Club" to create a platform for modification enthusiasts, facilitating gatherings, case sharing, and professional training [5][10] Group 2 - Geely Cowboy is designed for young users as an "80,000-level unique fuel-powered trendy light off-road SUV," offering advantages such as no mileage anxiety and versatility for urban and outdoor use [6][8] - The vehicle features a new trendy off-road boxy design, equipped with advanced technology including a 14.6-inch central control screen and various smart features, ensuring a competitive edge in the market [6][8] - Geely Cowboy combines off-road SUV style with traditional SUV practicality, appealing to young users and serving as a key vehicle for promoting automotive culture in China [10]
汽车个性化时代到来,国外改装车生意为何火爆?
Zhong Guo Qi Che Bao Wang· 2025-05-21 05:27
Core Insights - The global car modification market is experiencing significant growth, driven by evolving policies, cultural acceptance, and technological advancements [4][6][8] - The U.S. car modification market reached $46 billion in 2019 and is projected to grow to $58 billion by 2025, highlighting a robust DIY culture among car owners [4][6] - Countries like Germany and Japan have developed comprehensive frameworks for car modifications, balancing safety regulations with innovation [4][8] Policy Framework - Many countries have established detailed regulations for car modifications to ensure safety while promoting consumer innovation [4][7] - The EU mandates frequent vehicle inspections to ensure compliance with modification standards, while New York extends enforcement to modification shops [4] - Singapore employs a dual regulatory system combining technical monitoring and legal constraints to create a clear path for legal modifications [4] Market Development - The U.S. boasts over 10,000 modification parts manufacturers and 2 million workers, providing a full range of services from engine upgrades to suspension modifications [5] - The global car modification market is becoming a vibrant segment of the automotive aftermarket, particularly in regions with older vehicle populations [6] - E-commerce platforms like eBay are facilitating global procurement, contributing to the rapid growth of the modification industry [6] Cultural Influence - In the U.S., car modification transcends mechanical upgrades, serving as a means for owners to express individuality [4][7] - Germany is known for high-performance modifications, with brands like ABT and Brabus focusing on enhancing vehicle capabilities [7] - Japan's modification culture emphasizes local characteristics and performance, supported by a network of modification brands and small shops [8] Lessons Learned - The U.S. regulatory approach emphasizes safety while allowing reasonable innovation, creating a dynamic market environment [7] - Germany's focus on precision and collaboration with manufacturers enhances the quality and safety of modifications [7] - Japan integrates modification culture with motorsport, fostering a unique ecosystem that drives technological advancements [8]
车评丨随心改 iCAR V23这么改既潮酷还合规
Huan Qiu Wang· 2025-04-22 09:46
Core Concept - The iCAR V23 redefines the traditional automotive modification culture by offering a unique "style off-road" design and an open official modification ecosystem, catering to the personalized needs of young consumers who view cars as symbols of self-expression and lifestyle [1][5][13] Design and Features - The iCAR V23 features a "classic boxy cyber aesthetic" with a robust body outline and a 1:1 height-to-width ratio, blending classic off-road vehicle traits with modern technological elements for a striking visual impact [3] - The vehicle includes a matte green exterior as a signature design element, enhancing its rugged appeal while providing protective features against damage [3] - Modular design elements, such as the retro front grille and IP67-rated hood lights, integrate safety and aesthetic appeal, allowing for user customization [3][5] Modification Options - iCAR V23 offers a retro kit that can be purchased individually or in three flexible discount packages, allowing users to customize their vehicles according to their preferences [5] - The innovative "pre-installation modification" concept allows users to legally modify their vehicles during the purchase process, addressing the conflict between consumer demand for personalization and strict vehicle regulations [5][8] Digital Experience - The iCAR official app features a 3D visualization system that allows users to preview various modification combinations in real-time, enhancing the customization experience [7] - The vehicle's design includes standardized interfaces for deep modifications, enabling users to personalize their cars extensively [8] Community and Ecosystem - iCAR promotes an open aftermarket ecosystem by collaborating with professional modification brands, offering over 90 aftermarket products that cater to a wide range of user needs [9][11] - The establishment of an official owner club managed by users fosters a community-driven approach to automotive culture, allowing for unique vehicle personalization [11][13] Market Impact - The iCAR V23 exemplifies characteristics appealing to Generation Z, transforming automotive consumption from a mere product transaction to a co-creation process that emphasizes lifestyle and social interaction [13]