Core Insights - The 2025 Publishing Brand Influence Conference was held in Guilin, focusing on brand building and technological transformation in the publishing industry [1] - The "2024/2025 Publishing Brand Influence Report" was released, highlighting nine key trends in the development of sub-brands within the publishing sector [1] Sub-brand Development - The report indicates a significant shift in sub-brand development from being an optional enhancement to a necessary path, with the annual creation of sub-brands increasing from 1 to 44 [1][3] - In 2024/2025, 58.84% of sub-brands saw a year-on-year increase in the number of published titles, while 45.82% experienced a rise in sales revenue [3] - The majority of sub-brands (68.6%) published between 1 to 10 titles annually, with only 14 sub-brands exceeding 100 titles [3] Market Trends - The report identifies structural characteristics in the market, with educational and learning sub-brands showing significant growth, particularly a 39.85% increase in the number of titles [4] - Human and social sciences sub-brands accounted for over 40% of the market, while children's books represented 32.99% [4] - The influence index for various sub-brands increased, with human and social sciences leading at 4457 points, a 45.80% year-on-year growth [4] Group Dynamics - 30 publishing groups account for 68% of sub-brands, with group-affiliated sub-brands making up 66.30% of the total influence index [6] - The top 15 publishing groups hold 86% of the total sub-brands, with China Publishing Group leading with 52 sub-brands [6] - Notably, Guangxi Normal University Press and Commercial Press each have 6 sub-brands in the top 100 influence rankings [6] Brand Building Strategies - The conference emphasized the importance of brand building as a strategic task in the high-quality development phase of the publishing industry [7] - Publishing brands are increasingly focusing on niche markets and employing a composite model of "content + activities + services + community" to engage readers [7] - The concept of transforming readers into co-builders and guardians of brands was highlighted as a key strategy [7] Practical Insights - Industry leaders shared insights on brand construction, emphasizing the need for deep connections, user-centric thinking, and the emotional value of brands [8] - The "Hunan Culture's 'Honest and Sincere' Spirit" was discussed as a foundation for maintaining brand integrity amidst changing times [9] - Successful case studies were presented, showcasing how established brands have maintained their market presence through consistent quality and innovation [9]